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Re: Red Hat learns people associate its logo with mistrust

Path csiph.com!fu-berlin.de!uni-berlin.de!individual.net!not-for-mail
From Bob Eager <news0073@eager.cx>
Newsgroups comp.misc
Subject Re: Red Hat learns people associate its logo with mistrust
Date 13 May 2019 07:59:14 GMT
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On Sun, 12 May 2019 21:27:07 -0400, RS Wood wrote:

> On 2019-05-12, Eric Pozharski <whynot@pozharski.name> wrote:
>> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:
>>
>>> Red Hat's chief marketing officer discovered their logo was rendering
>>> poorly in digital formats (especially on small devices like
>>> smartphones). But then they discovered even bigger problems in surveys
>>> (including with potential customers) about what feelings the logo
>>> evoked: Sinister.  Secretive. Evil. Sneaky. These respondents might
>>> not have known anything about Red Hat, but they did believe that man
>>> lurking in the shadows didn't immediately inspire their trust.
>>
>> Huh?  Somehow it wasn't apparent before IBM set up shop in there.  Go
>> figure.
>>
>> *CUT*
> 
> All the best logos are troublesome.  FreeBSD's Beasty Daemon character
> was cast as "satanic" of course, by people completely missing the Unix
> reference.  They replaced him with a generic looking red globe with
> points which in my opinion, isn't as good.

The first thing I do on a new install is change the boot logo back to 
Beastie.

For those who haven't seen it, this is amusing (unless you're a Texan, 
perhaps):

  https://rmitz.org/freebsd.daemon.html
-- 
Using UNIX since v6 (1975)...

Use the BIG mirror service in the UK:
 http://www.mirrorservice.org

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Thread

Red Hat learns people associate its logo with mistrust RS Wood  <rsw@therandymon.com> - 2019-05-11 21:16 -0400
  Re: Red Hat learns people associate its logo with mistrust Eric Pozharski <whynot@pozharski.name> - 2019-05-12 18:01 +0300
    Re: Red Hat learns people associate its logo with mistrust RS Wood <rsw@therandymon.com> - 2019-05-12 21:27 -0400
      Re: Red Hat learns people associate its logo with mistrust The Real Bev <bashley101@gmail.com> - 2019-05-12 23:03 -0700
        Re: Red Hat learns people associate its logo with mistrust Dan Purgert <dan@djph.net> - 2019-05-13 11:24 +0000
      Re: Red Hat learns people associate its logo with mistrust Bob Eager <news0073@eager.cx> - 2019-05-13 07:59 +0000
        Re: Red Hat learns people associate its logo with mistrust Steve555 <Steve555@bogus.nodomain.nowhere.invalid> - 2019-06-15 20:11 +0000

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