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| From | The Real Bev <bashley101@gmail.com> |
|---|---|
| Newsgroups | comp.misc |
| Subject | Re: Red Hat learns people associate its logo with mistrust |
| Date | 2019-05-12 23:03 -0700 |
| Organization | None, as usual |
| Message-ID | <qbb1b2$mfq$1@dont-email.me> (permalink) |
| References | <1p8kqf-g9o.ln1@rasp.therandymon.com> <slrnqdgdad.r6v.whynot@orphan.zombinet> <botmqf-j1v.ln1@rasp.therandymon.com> |
On 05/12/2019 06:27 PM, RS Wood wrote:
> On 2019-05-12, Eric Pozharski <whynot@pozharski.name> wrote:
>> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:
>>
>>> Red Hat's chief marketing officer discovered their logo was rendering
>>> poorly in digital formats (especially on small devices like
>>> smartphones). But then they discovered even bigger problems in surveys
>>> (including with potential customers) about what feelings the logo
>>> evoked: Sinister. Secretive. Evil. Sneaky. These respondents might
>>> not have known anything about Red Hat, but they did believe that man
>>> lurking in the shadows didn't immediately inspire their trust.
When it started out I thought it was a woman and associated it with
Carmen Sandiego. WTF?
>> Huh? Somehow it wasn't apparent before IBM set up shop in there. Go
>> figure.
>>
>> *CUT*
>
> All the best logos are troublesome. FreeBSD's Beasty Daemon character
> was cast as "satanic" of course, by people completely missing the Unix
> reference. They replaced him with a generic looking red globe with
> points which in my opinion, isn't as good.
Cue up the joke about the southern sheriff haranguing the city slicker
in the BSD t-shirt about devil worship.
--
Cheers, Bev
"The primary purpose of any government entity
is to employ the unemployable."
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Red Hat learns people associate its logo with mistrust RS Wood <rsw@therandymon.com> - 2019-05-11 21:16 -0400
Re: Red Hat learns people associate its logo with mistrust Eric Pozharski <whynot@pozharski.name> - 2019-05-12 18:01 +0300
Re: Red Hat learns people associate its logo with mistrust RS Wood <rsw@therandymon.com> - 2019-05-12 21:27 -0400
Re: Red Hat learns people associate its logo with mistrust The Real Bev <bashley101@gmail.com> - 2019-05-12 23:03 -0700
Re: Red Hat learns people associate its logo with mistrust Dan Purgert <dan@djph.net> - 2019-05-13 11:24 +0000
Re: Red Hat learns people associate its logo with mistrust Bob Eager <news0073@eager.cx> - 2019-05-13 07:59 +0000
Re: Red Hat learns people associate its logo with mistrust Steve555 <Steve555@bogus.nodomain.nowhere.invalid> - 2019-06-15 20:11 +0000
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