Groups | Search | Server Info | Keyboard shortcuts | Login | Register [http] [https] [nntp] [nntps]


Groups > comp.misc > #17974

Re: Red Hat learns people associate its logo with mistrust

From The Real Bev <bashley101@gmail.com>
Newsgroups comp.misc
Subject Re: Red Hat learns people associate its logo with mistrust
Date 2019-05-12 23:03 -0700
Organization None, as usual
Message-ID <qbb1b2$mfq$1@dont-email.me> (permalink)
References <1p8kqf-g9o.ln1@rasp.therandymon.com> <slrnqdgdad.r6v.whynot@orphan.zombinet> <botmqf-j1v.ln1@rasp.therandymon.com>

Show all headers | View raw


On 05/12/2019 06:27 PM, RS Wood wrote:
> On 2019-05-12, Eric Pozharski <whynot@pozharski.name> wrote:
>> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:
>>
>>> Red Hat's chief marketing officer discovered their logo was rendering
>>> poorly in digital formats (especially on small devices like
>>> smartphones). But then they discovered even bigger problems in surveys
>>> (including with potential customers) about what feelings the logo
>>> evoked: Sinister.  Secretive. Evil. Sneaky. These respondents might
>>> not have known anything about Red Hat, but they did believe that man
>>> lurking in the shadows didn't immediately inspire their trust.

When it started out I thought it was a woman and associated it with 
Carmen Sandiego.  WTF?

>> Huh?  Somehow it wasn't apparent before IBM set up shop in there.  Go
>> figure.
>>
>> *CUT*
>
> All the best logos are troublesome.  FreeBSD's Beasty Daemon character
> was cast as "satanic" of course, by people completely missing the Unix
> reference.  They replaced him with a generic looking red globe with
> points which in my opinion, isn't as good.

Cue up the joke about the southern sheriff haranguing the city slicker 
in the BSD t-shirt about devil worship.

-- 
Cheers, Bev
    "The primary purpose of any government entity
     is to employ the unemployable."

Back to comp.misc | Previous | NextPrevious in thread | Next in thread | Find similar | Unroll thread


Thread

Red Hat learns people associate its logo with mistrust RS Wood  <rsw@therandymon.com> - 2019-05-11 21:16 -0400
  Re: Red Hat learns people associate its logo with mistrust Eric Pozharski <whynot@pozharski.name> - 2019-05-12 18:01 +0300
    Re: Red Hat learns people associate its logo with mistrust RS Wood <rsw@therandymon.com> - 2019-05-12 21:27 -0400
      Re: Red Hat learns people associate its logo with mistrust The Real Bev <bashley101@gmail.com> - 2019-05-12 23:03 -0700
        Re: Red Hat learns people associate its logo with mistrust Dan Purgert <dan@djph.net> - 2019-05-13 11:24 +0000
      Re: Red Hat learns people associate its logo with mistrust Bob Eager <news0073@eager.cx> - 2019-05-13 07:59 +0000
        Re: Red Hat learns people associate its logo with mistrust Steve555 <Steve555@bogus.nodomain.nowhere.invalid> - 2019-06-15 20:11 +0000

csiph-web