Path: csiph.com!fu-berlin.de!uni-berlin.de!individual.net!not-for-mail From: Bob Eager Newsgroups: comp.misc Subject: Re: Red Hat learns people associate its logo with mistrust Date: 13 May 2019 07:59:14 GMT Lines: 35 Message-ID: References: <1p8kqf-g9o.ln1@rasp.therandymon.com> Mime-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit X-Trace: individual.net 4dFkdKfQotoLC/onbgbN9wp7A4UtJvMUtpHF8kdAIsq7B4/PL1 Cancel-Lock: sha1:4TqNHQJRVbpH6pX5KIP+u/u/HGU= User-Agent: Pan/0.141 (Tarzan's Death; 168b179 git.gnome.org/pan2) Xref: csiph.com comp.misc:17977 On Sun, 12 May 2019 21:27:07 -0400, RS Wood wrote: > On 2019-05-12, Eric Pozharski wrote: >> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote: >> >>> Red Hat's chief marketing officer discovered their logo was rendering >>> poorly in digital formats (especially on small devices like >>> smartphones). But then they discovered even bigger problems in surveys >>> (including with potential customers) about what feelings the logo >>> evoked: Sinister. Secretive. Evil. Sneaky. These respondents might >>> not have known anything about Red Hat, but they did believe that man >>> lurking in the shadows didn't immediately inspire their trust. >> >> Huh? Somehow it wasn't apparent before IBM set up shop in there. Go >> figure. >> >> *CUT* > > All the best logos are troublesome. FreeBSD's Beasty Daemon character > was cast as "satanic" of course, by people completely missing the Unix > reference. They replaced him with a generic looking red globe with > points which in my opinion, isn't as good. The first thing I do on a new install is change the boot logo back to Beastie. For those who haven't seen it, this is amusing (unless you're a Texan, perhaps): https://rmitz.org/freebsd.daemon.html -- Using UNIX since v6 (1975)... Use the BIG mirror service in the UK: http://www.mirrorservice.org