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Groups > comp.misc > #17973

Re: Red Hat learns people associate its logo with mistrust

Newsgroups comp.misc
From RS Wood <rsw@therandymon.com>
Subject Re: Red Hat learns people associate its logo with mistrust
References <1p8kqf-g9o.ln1@rasp.therandymon.com> <slrnqdgdad.r6v.whynot@orphan.zombinet>
Message-ID <botmqf-j1v.ln1@rasp.therandymon.com> (permalink)
Organization blocknews - www.blocknews.net
Date 2019-05-12 21:27 -0400

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On 2019-05-12, Eric Pozharski <whynot@pozharski.name> wrote:
> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:
>
>> Red Hat's chief marketing officer discovered their logo was rendering
>> poorly in digital formats (especially on small devices like
>> smartphones). But then they discovered even bigger problems in surveys
>> (including with potential customers) about what feelings the logo
>> evoked: Sinister.  Secretive. Evil. Sneaky. These respondents might
>> not have known anything about Red Hat, but they did believe that man
>> lurking in the shadows didn't immediately inspire their trust.
>
> Huh?  Somehow it wasn't apparent before IBM set up shop in there.  Go
> figure.
>
> *CUT*

All the best logos are troublesome.  FreeBSD's Beasty Daemon character
was cast as "satanic" of course, by people completely missing the Unix
reference.  They replaced him with a generic looking red globe with
points which in my opinion, isn't as good.

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Thread

Red Hat learns people associate its logo with mistrust RS Wood  <rsw@therandymon.com> - 2019-05-11 21:16 -0400
  Re: Red Hat learns people associate its logo with mistrust Eric Pozharski <whynot@pozharski.name> - 2019-05-12 18:01 +0300
    Re: Red Hat learns people associate its logo with mistrust RS Wood <rsw@therandymon.com> - 2019-05-12 21:27 -0400
      Re: Red Hat learns people associate its logo with mistrust The Real Bev <bashley101@gmail.com> - 2019-05-12 23:03 -0700
        Re: Red Hat learns people associate its logo with mistrust Dan Purgert <dan@djph.net> - 2019-05-13 11:24 +0000
      Re: Red Hat learns people associate its logo with mistrust Bob Eager <news0073@eager.cx> - 2019-05-13 07:59 +0000
        Re: Red Hat learns people associate its logo with mistrust Steve555 <Steve555@bogus.nodomain.nowhere.invalid> - 2019-06-15 20:11 +0000

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