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Red Hat learns people associate its logo with mistrust

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From the «stupid people, mostly» department:
Title: Red Hat Changes Logo After Customers Call It 'Sinister', 'Secretive'
Author: help@slashdot.org
Date: Sat, 11 May 2019 12:34:00 -0400
Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/1j03ZYxpAiA/red-hat-changes-logo-after-customers-call-it-sinister-secretive

Red Hat's chief marketing officer discovered their logo was rendering poorly in
digital formats (especially on small devices like smartphones). But then they
discovered even bigger problems in surveys (including with potential customers)
about what feelings the logo evoked: Sinister. Secretive. Evil. Sneaky. These
respondents might not have known anything about Red Hat, but they did believe
that man lurking in the shadows didn't immediately inspire their trust. In
their survey responses, they wondered who he was and what he was doing in the
logo.... Our iconic logo -- including the partially veiled, fedora-wearing
"Shadowman," as we Red Hatters affectionately call him -- wasn't squaring with
the values we firmly believed the logo stands for... When we decided to
undertake an evolution of the Red Hat logo -- the first in nearly 20 years --
we set two guiding principles for ourselves. First, we'd do the work the Red
Hat way, in the open. And second, we'd take this opportunity not just to
improve our logo, but to make a bold statement about the ways Red Hat has
evolved over its 26-year history... In December 2017, I announced our plans to
update our look with a global invitation to collaborate. And since then, Red
Hat's Brand team has been collecting feedback from customers and partners,
coordinating work with well-known design consultancy Pentagram, poring over
survey data, and iterating, iterating, iterating on the new design -- which
we're now ready to unveil.... The new logo reflects Red Hat's evolution -- from
a scrappy upstart "sneaking" into data centers with boxed copies of a
Linux-based operating system (not to mention mugs and t-shirts) to the world's
leading provider of open source solutions for enterprise hybrid cloud
environments, someone working daily with the largest companies and agencies in
the world to develop and run mission-critical solutions. We've truly stepped
out of the shadows.

[image 2][2][image 4][4][image 6][6]

Read more of this story[7] at Slashdot.
[image 8]

Links:
[1]: http://twitter.com/home?status=Red+Hat+Changes+Logo+After+Customers+Call+It+'Sinister'%2C+'Secretive'%3A+http%3A%2F%2Fbit.ly%2F2PWZti2 (link)
[2]: https://a.fsdn.com/sd/twitter_icon_large.png (image)
[3]: http://www.facebook.com/sharer.php?u=https%3A%2F%2Flinux.slashdot.org%2Fstory%2F19%2F05%2F10%2F2315208%2Fred-hat-changes-logo-after-customers-call-it-sinister-secretive%3Futm_source%3Dslashdot%26utm_medium%3Dfacebook (link)
[4]: https://a.fsdn.com/sd/facebook_icon_large.png (image)
[5]: http://plus.google.com/share?url=https://linux.slashdot.org/story/19/05/10/2315208/red-hat-changes-logo-after-customers-call-it-sinister-secretive?utm_source=slashdot&utm_medium=googleplus (link)
[6]: https://www.gstatic.com/images/icons/gplus-16.png (image)
[7]: https://linux.slashdot.org/story/19/05/10/2315208/red-hat-changes-logo-after-customers-call-it-sinister-secretive?utm_source=rss1.0moreanon&utm_medium=feed (link)
[8]: http://feeds.feedburner.com/~r/Slashdot/slashdot/~4/1j03ZYxpAiA (image)


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Red Hat learns people associate its logo with mistrust RS Wood  <rsw@therandymon.com> - 2019-05-11 21:16 -0400
  Re: Red Hat learns people associate its logo with mistrust Eric Pozharski <whynot@pozharski.name> - 2019-05-12 18:01 +0300
    Re: Red Hat learns people associate its logo with mistrust RS Wood <rsw@therandymon.com> - 2019-05-12 21:27 -0400
      Re: Red Hat learns people associate its logo with mistrust The Real Bev <bashley101@gmail.com> - 2019-05-12 23:03 -0700
        Re: Red Hat learns people associate its logo with mistrust Dan Purgert <dan@djph.net> - 2019-05-13 11:24 +0000
      Re: Red Hat learns people associate its logo with mistrust Bob Eager <news0073@eager.cx> - 2019-05-13 07:59 +0000
        Re: Red Hat learns people associate its logo with mistrust Steve555 <Steve555@bogus.nodomain.nowhere.invalid> - 2019-06-15 20:11 +0000

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