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Red Hat learns people associate its logo with mistrust

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  Red Hat learns people associate its logo with mistrust RS Wood  <rsw@therandymon.com> - 2019-05-11 21:16 -0400
    Re: Red Hat learns people associate its logo with mistrust Eric Pozharski <whynot@pozharski.name> - 2019-05-12 18:01 +0300
      Re: Red Hat learns people associate its logo with mistrust RS Wood <rsw@therandymon.com> - 2019-05-12 21:27 -0400
        Re: Red Hat learns people associate its logo with mistrust The Real Bev <bashley101@gmail.com> - 2019-05-12 23:03 -0700
          Re: Red Hat learns people associate its logo with mistrust Dan Purgert <dan@djph.net> - 2019-05-13 11:24 +0000
        Re: Red Hat learns people associate its logo with mistrust Bob Eager <news0073@eager.cx> - 2019-05-13 07:59 +0000
          Re: Red Hat learns people associate its logo with mistrust Steve555 <Steve555@bogus.nodomain.nowhere.invalid> - 2019-06-15 20:11 +0000

#17965 — Red Hat learns people associate its logo with mistrust

From the «stupid people, mostly» department:
Title: Red Hat Changes Logo After Customers Call It 'Sinister', 'Secretive'
Author: help@slashdot.org
Date: Sat, 11 May 2019 12:34:00 -0400
Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/1j03ZYxpAiA/red-hat-changes-logo-after-customers-call-it-sinister-secretive

Red Hat's chief marketing officer discovered their logo was rendering poorly in
digital formats (especially on small devices like smartphones). But then they
discovered even bigger problems in surveys (including with potential customers)
about what feelings the logo evoked: Sinister. Secretive. Evil. Sneaky. These
respondents might not have known anything about Red Hat, but they did believe
that man lurking in the shadows didn't immediately inspire their trust. In
their survey responses, they wondered who he was and what he was doing in the
logo.... Our iconic logo -- including the partially veiled, fedora-wearing
"Shadowman," as we Red Hatters affectionately call him -- wasn't squaring with
the values we firmly believed the logo stands for... When we decided to
undertake an evolution of the Red Hat logo -- the first in nearly 20 years --
we set two guiding principles for ourselves. First, we'd do the work the Red
Hat way, in the open. And second, we'd take this opportunity not just to
improve our logo, but to make a bold statement about the ways Red Hat has
evolved over its 26-year history... In December 2017, I announced our plans to
update our look with a global invitation to collaborate. And since then, Red
Hat's Brand team has been collecting feedback from customers and partners,
coordinating work with well-known design consultancy Pentagram, poring over
survey data, and iterating, iterating, iterating on the new design -- which
we're now ready to unveil.... The new logo reflects Red Hat's evolution -- from
a scrappy upstart "sneaking" into data centers with boxed copies of a
Linux-based operating system (not to mention mugs and t-shirts) to the world's
leading provider of open source solutions for enterprise hybrid cloud
environments, someone working daily with the largest companies and agencies in
the world to develop and run mission-critical solutions. We've truly stepped
out of the shadows.

[image 2][2][image 4][4][image 6][6]

Read more of this story[7] at Slashdot.
[image 8]

Links:
[1]: http://twitter.com/home?status=Red+Hat+Changes+Logo+After+Customers+Call+It+'Sinister'%2C+'Secretive'%3A+http%3A%2F%2Fbit.ly%2F2PWZti2 (link)
[2]: https://a.fsdn.com/sd/twitter_icon_large.png (image)
[3]: http://www.facebook.com/sharer.php?u=https%3A%2F%2Flinux.slashdot.org%2Fstory%2F19%2F05%2F10%2F2315208%2Fred-hat-changes-logo-after-customers-call-it-sinister-secretive%3Futm_source%3Dslashdot%26utm_medium%3Dfacebook (link)
[4]: https://a.fsdn.com/sd/facebook_icon_large.png (image)
[5]: http://plus.google.com/share?url=https://linux.slashdot.org/story/19/05/10/2315208/red-hat-changes-logo-after-customers-call-it-sinister-secretive?utm_source=slashdot&utm_medium=googleplus (link)
[6]: https://www.gstatic.com/images/icons/gplus-16.png (image)
[7]: https://linux.slashdot.org/story/19/05/10/2315208/red-hat-changes-logo-after-customers-call-it-sinister-secretive?utm_source=rss1.0moreanon&utm_medium=feed (link)
[8]: http://feeds.feedburner.com/~r/Slashdot/slashdot/~4/1j03ZYxpAiA (image)


--
Burger? You burger, you brought'er.

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#17971

with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:

*SKIP*
> Red Hat's chief marketing officer discovered their logo was rendering
> poorly in digital formats (especially on small devices like
> smartphones). But then they discovered even bigger problems in surveys
> (including with potential customers) about what feelings the logo
> evoked: Sinister.  Secretive. Evil. Sneaky. These respondents might
> not have known anything about Red Hat, but they did believe that man
> lurking in the shadows didn't immediately inspire their trust.

Huh?  Somehow it wasn't apparent before IBM set up shop in there.  Go
figure.

*CUT*

-- 
Torvalds' goal for Linux is very simple: World Domination
Stallman's goal for GNU is even simpler: Freedom

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#17973

On 2019-05-12, Eric Pozharski <whynot@pozharski.name> wrote:
> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:
>
>> Red Hat's chief marketing officer discovered their logo was rendering
>> poorly in digital formats (especially on small devices like
>> smartphones). But then they discovered even bigger problems in surveys
>> (including with potential customers) about what feelings the logo
>> evoked: Sinister.  Secretive. Evil. Sneaky. These respondents might
>> not have known anything about Red Hat, but they did believe that man
>> lurking in the shadows didn't immediately inspire their trust.
>
> Huh?  Somehow it wasn't apparent before IBM set up shop in there.  Go
> figure.
>
> *CUT*

All the best logos are troublesome.  FreeBSD's Beasty Daemon character
was cast as "satanic" of course, by people completely missing the Unix
reference.  They replaced him with a generic looking red globe with
points which in my opinion, isn't as good.

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#17974

On 05/12/2019 06:27 PM, RS Wood wrote:
> On 2019-05-12, Eric Pozharski <whynot@pozharski.name> wrote:
>> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:
>>
>>> Red Hat's chief marketing officer discovered their logo was rendering
>>> poorly in digital formats (especially on small devices like
>>> smartphones). But then they discovered even bigger problems in surveys
>>> (including with potential customers) about what feelings the logo
>>> evoked: Sinister.  Secretive. Evil. Sneaky. These respondents might
>>> not have known anything about Red Hat, but they did believe that man
>>> lurking in the shadows didn't immediately inspire their trust.

When it started out I thought it was a woman and associated it with 
Carmen Sandiego.  WTF?

>> Huh?  Somehow it wasn't apparent before IBM set up shop in there.  Go
>> figure.
>>
>> *CUT*
>
> All the best logos are troublesome.  FreeBSD's Beasty Daemon character
> was cast as "satanic" of course, by people completely missing the Unix
> reference.  They replaced him with a generic looking red globe with
> points which in my opinion, isn't as good.

Cue up the joke about the southern sheriff haranguing the city slicker 
in the BSD t-shirt about devil worship.

-- 
Cheers, Bev
    "The primary purpose of any government entity
     is to employ the unemployable."

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#17979

-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA256

The Real Bev wrote:
> On 05/12/2019 06:27 PM, RS Wood wrote:
>> On 2019-05-12, Eric Pozharski <whynot@pozharski.name> wrote:
>>> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:
>>>
>>>> Red Hat's chief marketing officer discovered their logo was rendering
>>>> poorly in digital formats (especially on small devices like
>>>> smartphones). But then they discovered even bigger problems in surveys
>>>> (including with potential customers) about what feelings the logo
>>>> evoked: Sinister.  Secretive. Evil. Sneaky. These respondents might
>>>> not have known anything about Red Hat, but they did believe that man
>>>> lurking in the shadows didn't immediately inspire their trust.
>
> When it started out I thought it was a woman and associated it with 
> Carmen Sandiego.  WTF?

Which is precisely why my first distro was RH (back before the days of
Fedora-core).

Granted, being a newbie, and quarterly distro-hopping to find something
that felt comfortable ended me up with Ubuntu (and later, Debian).

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-- 
|_|O|_| 
|_|_|O| Github: https://github.com/dpurgert
|O|O|O| PGP: 05CA 9A50 3F2E 1335 4DC5  4AEE 8E11 DDF3 1279 A281

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#17977

On Sun, 12 May 2019 21:27:07 -0400, RS Wood wrote:

> On 2019-05-12, Eric Pozharski <whynot@pozharski.name> wrote:
>> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:
>>
>>> Red Hat's chief marketing officer discovered their logo was rendering
>>> poorly in digital formats (especially on small devices like
>>> smartphones). But then they discovered even bigger problems in surveys
>>> (including with potential customers) about what feelings the logo
>>> evoked: Sinister.  Secretive. Evil. Sneaky. These respondents might
>>> not have known anything about Red Hat, but they did believe that man
>>> lurking in the shadows didn't immediately inspire their trust.
>>
>> Huh?  Somehow it wasn't apparent before IBM set up shop in there.  Go
>> figure.
>>
>> *CUT*
> 
> All the best logos are troublesome.  FreeBSD's Beasty Daemon character
> was cast as "satanic" of course, by people completely missing the Unix
> reference.  They replaced him with a generic looking red globe with
> points which in my opinion, isn't as good.

The first thing I do on a new install is change the boot logo back to 
Beastie.

For those who haven't seen it, this is amusing (unless you're a Texan, 
perhaps):

  https://rmitz.org/freebsd.daemon.html
-- 
Using UNIX since v6 (1975)...

Use the BIG mirror service in the UK:
 http://www.mirrorservice.org

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#18216

On 2019-05-13, Bob Eager <news0073@eager.cx> wrote:
> On Sun, 12 May 2019 21:27:07 -0400, RS Wood wrote:
>
>> On 2019-05-12, Eric Pozharski <whynot@pozharski.name> wrote:
>>> with <1p8kqf-g9o.ln1@rasp.therandymon.com> RS Wood wrote:
>>>
>>>> Red Hat's chief marketing officer discovered their logo was rendering
>>>> poorly in digital formats (especially on small devices like
>>>> smartphones). But then they discovered even bigger problems in surveys
>>>> (including with potential customers) about what feelings the logo
>>>> evoked: Sinister.  Secretive. Evil. Sneaky. These respondents might
>>>> not have known anything about Red Hat, but they did believe that man
>>>> lurking in the shadows didn't immediately inspire their trust.
>>>
>>> Huh?  Somehow it wasn't apparent before IBM set up shop in there.  Go
>>> figure.
>>>
>>> *CUT*
>> 
>> All the best logos are troublesome.  FreeBSD's Beasty Daemon character
>> was cast as "satanic" of course, by people completely missing the Unix
>> reference.  They replaced him with a generic looking red globe with
>> points which in my opinion, isn't as good.
>
> The first thing I do on a new install is change the boot logo back to 
> Beastie.
>
I can't stand the red globe.  It's PC and corporate and reeks of the
code of conduct baloney.  I hope FreeBSD isn't being moved in the
same corporate direction as linux.  Maybe its already too late.
OpenBSD still has Puffy though :-)  And slackware still has 'S' :-)

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