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Is ASUS the first casualty of the EU battery regs?

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  Is ASUS the first casualty of the EU battery regs? Chris <ithinkiam@gmail.com> - 2026-08-27 07:22 +0000
    Re: Is ASUS the first casualty of the EU battery regs? Jörg Lorenz <hugybear@gmx.net> - 2026-08-27 09:34 +0200
      Re: Is ASUS the first casualty of the EU battery regs? "Carlos E.R." <robin_listas@es.invalid> - 2026-08-27 10:07 +0200
        Re: Is ASUS the first casualty of the EU battery regs? Jörg Lorenz <hugybear@gmx.net> - 2026-08-27 10:22 +0200
          Re: Is ASUS the first casualty of the EU battery regs? "Carlos E.R." <robin_listas@es.invalid> - 2026-08-27 10:40 +0200
            Re: Is ASUS the first casualty of the EU battery regs? Chris <ithinkiam@gmail.com> - 2026-08-27 19:34 +0000
              Re: Is ASUS the first casualty of the EU battery regs? Theo <theom+news@chiark.greenend.org.uk> - 2026-08-27 21:24 +0100
                Re: Is ASUS the first casualty of the EU battery regs? Jörg Lorenz <hugybear@gmx.net> - 2026-08-27 22:56 +0200
              Re: Is ASUS the first casualty of the EU battery regs? Jörg Lorenz <hugybear@gmx.net> - 2026-08-27 22:55 +0200
        Re: Is ASUS the first casualty of the EU battery regs? "s|b" <me@privacy.invalid> - 2026-08-27 18:47 +0200
          Re: Is ASUS the first casualty of the EU battery regs? micky <NONONOmisc07@fmguy.com> - 2026-08-31 09:05 -0400
            Re: Is ASUS the first casualty of the EU battery regs? Arno Welzel <usenet@arnowelzel.de> - 2026-09-02 17:45 +0200
    Re: Is ASUS the first casualty of the EU battery regs? VanguardLH <V@nguard.LH> - 2026-08-27 16:54 -0500
      Re: Is ASUS the first casualty of the EU battery regs? Nuno Silva <nunojsilva@invalid.invalid> - 2026-08-27 23:59 +0100

#155341 — Is ASUS the first casualty of the EU battery regs?

I am updating my EU battery review from earlier in the year, and I notice
that ASUS phones dropped out of the database in May or so. 

Checking the ASUS website today in a variety of EU countries I see that
their phones are either unavailable or quietly dropped. Is anyone local
seeing them in shops?

I did note in March that their EU battery data was weird (together with
OnePlus); their rated battery capacity was less than half (2790 mAh) the
capacity of what was reported on their website (5800 mAh). Obviously, this
made the battery efficiency look very good compared to competitors. 
https://rpubs.com/ithinkiam/1415197

Have ASUS decided to pull out of the EU? I can't see any official
announcement. And if they have, could it be because of the battery regs?

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#155343

On 27.08.26 09:22, Chris wrote:
> 
> I am updating my EU battery review from earlier in the year, and I notice
> that ASUS phones dropped out of the database in May or so. 
> 
> Checking the ASUS website today in a variety of EU countries I see that
> their phones are either unavailable or quietly dropped. Is anyone local
> seeing them in shops?
> 
> I did note in March that their EU battery data was weird (together with
> OnePlus); their rated battery capacity was less than half (2790 mAh) the
> capacity of what was reported on their website (5800 mAh). Obviously, this
> made the battery efficiency look very good compared to competitors. 
> https://rpubs.com/ithinkiam/1415197
> 
> Have ASUS decided to pull out of the EU? I can't see any official
> announcement. And if they have, could it be because of the battery regs?

That was already clear in January:

https://www.nerdsheaven.de/asus-smartphones-2026/

I hope you understand German.

-- 
"Roma locuta, causa finita" (Augustinus)

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#155344

On 2026-08-27 09:34, Jörg Lorenz wrote:
> On 27.08.26 09:22, Chris wrote:
>>
>> I am updating my EU battery review from earlier in the year, and I notice
>> that ASUS phones dropped out of the database in May or so.
>>
>> Checking the ASUS website today in a variety of EU countries I see that
>> their phones are either unavailable or quietly dropped. Is anyone local
>> seeing them in shops?
>>
>> I did note in March that their EU battery data was weird (together with
>> OnePlus); their rated battery capacity was less than half (2790 mAh) the
>> capacity of what was reported on their website (5800 mAh). Obviously, this
>> made the battery efficiency look very good compared to competitors.
>> https://rpubs.com/ithinkiam/1415197
>>
>> Have ASUS decided to pull out of the EU? I can't see any official
>> announcement. And if they have, could it be because of the battery regs?
> 
> That was already clear in January:
> 
> https://www.nerdsheaven.de/asus-smartphones-2026/
> 
> I hope you understand German.

Haven't you heard of automated translation? Works fine.

-- 
Cheers, Carlos.
ES🇪🇸, EU🇪🇺;

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#155345

On 27.08.26 10:07, Carlos E.R. wrote:
> On 2026-08-27 09:34, Jörg Lorenz wrote:
>> On 27.08.26 09:22, Chris wrote:
>>>
>>> I am updating my EU battery review from earlier in the year, and I notice
>>> that ASUS phones dropped out of the database in May or so.
>>>
>>> Checking the ASUS website today in a variety of EU countries I see that
>>> their phones are either unavailable or quietly dropped. Is anyone local
>>> seeing them in shops?
>>>
>>> I did note in March that their EU battery data was weird (together with
>>> OnePlus); their rated battery capacity was less than half (2790 mAh) the
>>> capacity of what was reported on their website (5800 mAh). Obviously, this
>>> made the battery efficiency look very good compared to competitors.
>>> https://rpubs.com/ithinkiam/1415197
>>>
>>> Have ASUS decided to pull out of the EU? I can't see any official
>>> announcement. And if they have, could it be because of the battery regs?
>>
>> That was already clear in January:
>>
>> https://www.nerdsheaven.de/asus-smartphones-2026/
>>
>> I hope you understand German.
> 
> Haven't you heard of automated translation? Works fine.

You can do that yourself. I do not need it.


-- 
"Roma locuta, causa finita" (Augustinus)

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#155347

On 2026-08-27 10:22, Jörg Lorenz wrote:
> On 27.08.26 10:07, Carlos E.R. wrote:
>> On 2026-08-27 09:34, Jörg Lorenz wrote:
>>> On 27.08.26 09:22, Chris wrote:
>>>>
>>>> I am updating my EU battery review from earlier in the year, and I notice
>>>> that ASUS phones dropped out of the database in May or so.
>>>>
>>>> Checking the ASUS website today in a variety of EU countries I see that
>>>> their phones are either unavailable or quietly dropped. Is anyone local
>>>> seeing them in shops?
>>>>
>>>> I did note in March that their EU battery data was weird (together with
>>>> OnePlus); their rated battery capacity was less than half (2790 mAh) the
>>>> capacity of what was reported on their website (5800 mAh). Obviously, this
>>>> made the battery efficiency look very good compared to competitors.
>>>> https://rpubs.com/ithinkiam/1415197
>>>>
>>>> Have ASUS decided to pull out of the EU? I can't see any official
>>>> announcement. And if they have, could it be because of the battery regs?
>>>
>>> That was already clear in January:
>>>
>>> https://www.nerdsheaven.de/asus-smartphones-2026/
>>>
>>> I hope you understand German.
>>
>> Haven't you heard of automated translation? Works fine.
> 
> You can do that yourself. I do not need it.

I know. But Chris and me do not need to understand German to read that link.

-- 
Cheers, Carlos.
ES🇪🇸, EU🇪🇺;

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#155357

Carlos E.R. <robin_listas@es.invalid> wrote:
> On 2026-08-27 10:22, Jörg Lorenz wrote:
>> On 27.08.26 10:07, Carlos E.R. wrote:
>>> On 2026-08-27 09:34, Jörg Lorenz wrote:
>>>> On 27.08.26 09:22, Chris wrote:
>>>>> 
>>>>> I am updating my EU battery review from earlier in the year, and I notice
>>>>> that ASUS phones dropped out of the database in May or so.
>>>>> 
>>>>> Checking the ASUS website today in a variety of EU countries I see that
>>>>> their phones are either unavailable or quietly dropped. Is anyone local
>>>>> seeing them in shops?
>>>>> 
>>>>> I did note in March that their EU battery data was weird (together with
>>>>> OnePlus); their rated battery capacity was less than half (2790 mAh) the
>>>>> capacity of what was reported on their website (5800 mAh). Obviously, this
>>>>> made the battery efficiency look very good compared to competitors.
>>>>> https://rpubs.com/ithinkiam/1415197
>>>>> 
>>>>> Have ASUS decided to pull out of the EU? I can't see any official
>>>>> announcement. And if they have, could it be because of the battery regs?
>>>> 
>>>> That was already clear in January:
>>>> 
>>>> https://www.nerdsheaven.de/asus-smartphones-2026/
>>>> 
>>>> I hope you understand German.
>>> 
>>> Haven't you heard of automated translation? Works fine.
>> 
>> You can do that yourself. I do not need it.
> 
> I know. But Chris and me do not need to understand German to read that link.
> 

You forget that Joerge's role here is to not be helpful. He could have
included a one-sentence summary together with the german link. 

I did do a search regarding asus mobile phone news and didn't see anything.


Given they've chosen to completely remove their models from the EU database
makes me think it's more than "temporary" departure from the phone market. 

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#155360

Chris <ithinkiam@gmail.com> wrote:
> You forget that Joerge's role here is to not be helpful. He could have
> included a one-sentence summary together with the german link. 
> 
> I did do a search regarding asus mobile phone news and didn't see anything.
> 
> 
> Given they've chosen to completely remove their models from the EU database
> makes me think it's more than "temporary" departure from the phone market. 

It's nothing to do with the EU. They are just stopping making phones
worldwide, not temporarily:
https://www.gsmarena.com/confirmed_asus_is_exiting_the_smartphone_market_-news-71158.php

Theo

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#155362

On 27.08.26 22:24, Theo wrote:
> Chris <ithinkiam@gmail.com> wrote:
>> You forget that Joerge's role here is to not be helpful. He could have
>> included a one-sentence summary together with the german link. 
>>
>> I did do a search regarding asus mobile phone news and didn't see anything.
>>
>>
>> Given they've chosen to completely remove their models from the EU database
>> makes me think it's more than "temporary" departure from the phone market. 
> 
> It's nothing to do with the EU. They are just stopping making phones
> worldwide, not temporarily:
> https://www.gsmarena.com/confirmed_asus_is_exiting_the_smartphone_market_-news-71158.php

+1

-- 
"Roma locuta, causa finita" (Augustinus)

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#155361

On 27.08.26 21:34, Chris wrote:
> Carlos E.R. <robin_listas@es.invalid> wrote:
>>
>> I know. But Chris and me do not need to understand German to read that link.
>>
> 
> You forget that Joerge's role here is to not be helpful. He could have
> included a one-sentence summary together with the german link. 

That shows me that you did not read the article. My summary that
everybody knows since January says it all, stupid.

-- 
"Roma locuta, causa finita" (Augustinus)

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#155353

On Thu, 27 Aug 2026 10:07:57 +0200, Carlos E.R. wrote:

> On 2026-08-27 09:34, Jörg Lorenz wrote:
>
> > That was already clear in January:
> > 
> > https://www.nerdsheaven.de/asus-smartphones-2026/
> > 
> > I hope you understand German.
 
> Haven't you heard of automated translation? Works fine.

I wouldn't say 'fine', but most of the time it suffices.

(I didn't even know ASUS made smartphones.)

-- 
s|b

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#155421

In comp.mobile.android, on Thu, 27 Aug 2026 18:47:31 +0200, "s|b"
<me@privacy.invalid> wrote:

>On Thu, 27 Aug 2026 10:07:57 +0200, Carlos E.R. wrote:
>
>> On 2026-08-27 09:34, Jörg Lorenz wrote:
>>
>> > That was already clear in January:
>> > 
>> > https://www.nerdsheaven.de/asus-smartphones-2026/
>> > 
>> > I hope you understand German.
> 
>> Haven't you heard of automated translation? Works fine.
>
>I wouldn't say 'fine', but most of the time it suffices.
>
>(I didn't even know ASUS made smartphones.)

Neither did I!

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#155510

micky, 2026-08-31 15:05:

> In comp.mobile.android, on Thu, 27 Aug 2026 18:47:31 +0200, "s|b"
> <me@privacy.invalid> wrote:
> 
>> On Thu, 27 Aug 2026 10:07:57 +0200, Carlos E.R. wrote:
>>
>>> On 2026-08-27 09:34, Jörg Lorenz wrote:
>>>
>>>> That was already clear in January:
>>>>
>>>> https://www.nerdsheaven.de/asus-smartphones-2026/
>>>>
>>>> I hope you understand German.
>>
>>> Haven't you heard of automated translation? Works fine.
>>
>> I wouldn't say 'fine', but most of the time it suffices.
>>
>> (I didn't even know ASUS made smartphones.)
> 
> Neither did I!

<https://www.asus.com/mobile-handhelds/phones/all-series/>



-- 
Arno Welzel
https://arnowelzel.de

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#155363

Chris <ithinkiam@gmail.com> wrote:

> I am updating my EU battery review from earlier in the year, and I notice
> that ASUS phones dropped out of the database in May or so. 
> 
> Checking the ASUS website today in a variety of EU countries I see that
> their phones are either unavailable or quietly dropped. Is anyone local
> seeing them in shops?
> 
> I did note in March that their EU battery data was weird (together with
> OnePlus); their rated battery capacity was less than half (2790 mAh) the
> capacity of what was reported on their website (5800 mAh). Obviously, this
> made the battery efficiency look very good compared to competitors. 
> https://rpubs.com/ithinkiam/1415197
> 
> Have ASUS decided to pull out of the EU? I can't see any official
> announcement. And if they have, could it be because of the battery regs?

https://www.techradar.com/pro/asus-will-no-longer-add-new-mobile-phone-models-in-the-future-ceo-confirms-no-more-zenfone-or-rog-smartphones-are-coming-as-it-pivots-to-focus-on-ai-products
Published January 23, 2026

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#155364

On 2026-08-27, VanguardLH wrote:

> Chris <ithinkiam@gmail.com> wrote:
>
>> I am updating my EU battery review from earlier in the year, and I notice
>> that ASUS phones dropped out of the database in May or so. 
>> 
>> Checking the ASUS website today in a variety of EU countries I see that
>> their phones are either unavailable or quietly dropped. Is anyone local
>> seeing them in shops?
>> 
>> I did note in March that their EU battery data was weird (together with
>> OnePlus); their rated battery capacity was less than half (2790 mAh) the
>> capacity of what was reported on their website (5800 mAh). Obviously, this
>> made the battery efficiency look very good compared to competitors. 
>> https://rpubs.com/ithinkiam/1415197
>> 
>> Have ASUS decided to pull out of the EU? I can't see any official
>> announcement. And if they have, could it be because of the battery regs?
>
> https://www.techradar.com/pro/asus-will-no-longer-add-new-mobile-phone-models-in-the-future-ceo-confirms-no-more-zenfone-or-rog-smartphones-are-coming-as-it-pivots-to-focus-on-ai-products
> Published January 23, 2026

It says:

    "'Asus will no longer add new mobile phone models in the future':
    CEO confirms no more Zenfone or ROG smartphones are coming as it
    pivots to focus on AI products"

But what I'm reading is this:

    "'Asus will no longer add new mobile phone models in the future':
    CEO confirms no more Zenfone or ROG smartphones are coming as it
    pivots to focus on going bankrupt"

To be fair, that article seems to have a similarly unrealistic view of
the market, with comments on "brand visibility" and on some magic need
to design new models just to be on the market, but that's not really
necessary, and of course a manufacturer can opt to build a brand out of
e.g. reliability and durability.

-- 
Nuno Silva

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