Re: Is ASUS the first casualty of the EU battery regs?

From	Nuno Silva <nunojsilva@invalid.invalid>
Newsgroups	comp.mobile.android
Subject	Re: Is ASUS the first casualty of the EU battery regs?
Date	2026-08-27 23:59 +0100
Organization	A noiseless patient Spider
Message-ID	<116qffq$1s6cu$1@dont-email.me> (permalink)
References	<116ooip$18uei$1@dont-email.me> <s93domri77kn$.dlg@v.nguard.lh>

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On 2026-08-27, VanguardLH wrote:

> Chris <ithinkiam@gmail.com> wrote:
>
>> I am updating my EU battery review from earlier in the year, and I notice
>> that ASUS phones dropped out of the database in May or so. 
>> 
>> Checking the ASUS website today in a variety of EU countries I see that
>> their phones are either unavailable or quietly dropped. Is anyone local
>> seeing them in shops?
>> 
>> I did note in March that their EU battery data was weird (together with
>> OnePlus); their rated battery capacity was less than half (2790 mAh) the
>> capacity of what was reported on their website (5800 mAh). Obviously, this
>> made the battery efficiency look very good compared to competitors. 
>> https://rpubs.com/ithinkiam/1415197
>> 
>> Have ASUS decided to pull out of the EU? I can't see any official
>> announcement. And if they have, could it be because of the battery regs?
>
> https://www.techradar.com/pro/asus-will-no-longer-add-new-mobile-phone-models-in-the-future-ceo-confirms-no-more-zenfone-or-rog-smartphones-are-coming-as-it-pivots-to-focus-on-ai-products
> Published January 23, 2026

It says:

    "'Asus will no longer add new mobile phone models in the future':
    CEO confirms no more Zenfone or ROG smartphones are coming as it
    pivots to focus on AI products"

But what I'm reading is this:

    "'Asus will no longer add new mobile phone models in the future':
    CEO confirms no more Zenfone or ROG smartphones are coming as it
    pivots to focus on going bankrupt"

To be fair, that article seems to have a similarly unrealistic view of
the market, with comments on "brand visibility" and on some magic need
to design new models just to be on the market, but that's not really
necessary, and of course a manufacturer can opt to build a brand out of
e.g. reliability and durability.

-- 
Nuno Silva

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Is ASUS the first casualty of the EU battery regs? Chris <ithinkiam@gmail.com> - 2026-08-27 07:22 +0000
  Re: Is ASUS the first casualty of the EU battery regs? Jörg Lorenz <hugybear@gmx.net> - 2026-08-27 09:34 +0200
    Re: Is ASUS the first casualty of the EU battery regs? "Carlos E.R." <robin_listas@es.invalid> - 2026-08-27 10:07 +0200
      Re: Is ASUS the first casualty of the EU battery regs? Jörg Lorenz <hugybear@gmx.net> - 2026-08-27 10:22 +0200
        Re: Is ASUS the first casualty of the EU battery regs? "Carlos E.R." <robin_listas@es.invalid> - 2026-08-27 10:40 +0200
          Re: Is ASUS the first casualty of the EU battery regs? Chris <ithinkiam@gmail.com> - 2026-08-27 19:34 +0000
            Re: Is ASUS the first casualty of the EU battery regs? Theo <theom+news@chiark.greenend.org.uk> - 2026-08-27 21:24 +0100
              Re: Is ASUS the first casualty of the EU battery regs? Jörg Lorenz <hugybear@gmx.net> - 2026-08-27 22:56 +0200
            Re: Is ASUS the first casualty of the EU battery regs? Jörg Lorenz <hugybear@gmx.net> - 2026-08-27 22:55 +0200
      Re: Is ASUS the first casualty of the EU battery regs? "s|b" <me@privacy.invalid> - 2026-08-27 18:47 +0200
        Re: Is ASUS the first casualty of the EU battery regs? micky <NONONOmisc07@fmguy.com> - 2026-08-31 09:05 -0400
          Re: Is ASUS the first casualty of the EU battery regs? Arno Welzel <usenet@arnowelzel.de> - 2026-09-02 17:45 +0200
  Re: Is ASUS the first casualty of the EU battery regs? VanguardLH <V@nguard.LH> - 2026-08-27 16:54 -0500
    Re: Is ASUS the first casualty of the EU battery regs? Nuno Silva <nunojsilva@invalid.invalid> - 2026-08-27 23:59 +0100

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