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In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab

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  In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab RS Wood <rsw@therandymon.com> - 2015-02-27 19:37 +0000
    Re:In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab RS Wood <rsw@therandymon.com> - 2015-02-27 19:42 +0000
      Re: In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab Marko Rauhamaa <marko@pacujo.net> - 2015-02-28 00:43 +0200
      Re: Re:In the ?web vs. apps? debate for online publishers, apps are on a run » Nieman Journalism Lab Rich <rich@example.invalid> - 2015-02-27 23:22 +0000

#6843 — In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab

http://www.niemanlab.org/2015/02/in-the-web-vs-apps-debate-for-onl
ine-publishers-apps-are-on-a-run/?utm_source=Daily+Lab+email+list&
utm_campaign=68832a6498-dailylabemail3&utm_medium=email&utm_term=0
_d68264fd5e-68832a6498-395827456



 Focus too much on apps and you risk being ignored by the social
 web. Focus too much on the web and you end up being a lonely
 webview inside someone’s Facebook News Feed. Focus too much on
 apps and you risk getting lost on the fifth homescreen of
 someone’s phone. Focus too much on the web and you lose out on
 tools like push notifications that can drive attention.

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#6844

RS Wood <rsw@therandymon.com> Wrote in message:
> http://www.niemanlab.org/2015/02/in-the-web-vs-apps-debate-for-onl
> ine-publishers-apps-are-on-a-run/?utm_source=Daily+Lab+email+list&
> utm_campaign=68832a6498-dailylabemail3&utm_medium=email&utm_term=0
> _d68264fd5e-68832a6498-395827456
> 
> 
> 
>  Focus too much on apps and you risk being ignored by the social
>  web. Focus too much on the web and you end up being a lonely
>  webview inside someone’s Facebook News Feed. Focus too much on
>  apps and you risk getting lost on the fifth homescreen of
>  someone’s phone. Focus too much on the web and you lose out on
>  tools like push notifications that can drive attention.
> 

Second interesting quote.  Scary.


 The average U.S. smartphone user now spends 88 percent of his or
 her time when using a mobile phone within an app and just 12
 percent using the web browser.” (That’s a gap that is widening
 over time.) Forrester data: Smartphone owners “use an average of
 24 apps per month but spend more than 80 percent of their [in
 app] time on just five apps.” Of course, some of that time in
 apps is spent on the web — the links you click on Twitter, for
 instance — but the broad trend is clear: A small number of
 homescreen icons are increasingly dominating attention, and
 Safari and Chrome are losing out.
-- 

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#6847

RS Wood <rsw@therandymon.com>:

> Second interesting quote.  Scary.
>
>  The average U.S. smartphone user now spends 88 percent of his or
>  her time when using a mobile phone within an app and just 12
>  percent using the web browser.”

What's scary there?


Marko

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#6848 — Re: Re:In the ?web vs. apps? debate for online publishers, apps are on a run » Nieman Journalism Lab

RS Wood <rsw@therandymon.com> wrote:
> RS Wood <rsw@therandymon.com> Wrote in message:
> > http://www.niemanlab.org/2015/02/in-the-web-vs-apps-debate-for-onl
> > ine-publishers-apps-are-on-a-run/?utm_source=Daily+Lab+email+list&
> > utm_campaign=68832a6498-dailylabemail3&utm_medium=email&utm_term=0
> > _d68264fd5e-68832a6498-395827456
> > 
> > 
> > 
> >  Focus too much on apps and you risk being ignored by the social
> >  web. Focus too much on the web and you end up being a lonely
> >  webview inside someone?s Facebook News Feed. Focus too much on
> >  apps and you risk getting lost on the fifth homescreen of
> >  someone?s phone. Focus too much on the web and you lose out on
> >  tools like push notifications that can drive attention.
> > 

> Second interesting quote.  Scary.

> ^M The average U.S. smartphone user now spends 88 percent of his or
>  her time when using a mobile phone within an app and just 12
>  percent using the web browser.? (That?s a gap that is widening
>  over time.)

Did they, in any way, attempt to normalize their stats due to the fact
that every website with a companion 'app' attempts to force smart phone
users into using the 'app' version whether the users want the 'app'
version or not?

That 'push the app' or 'force the user to the app' will skew the usage
towards apps, not because users prefer apps, but because most users
will simply take the easiest path to obtain that which they want.  And
if accepting the app shoved down their throat is the easy way to get to
site X, many will simply accept the app, and use the app.

>  Forrester data: Smartphone owners ?use an average of 24 apps per
>  month but spend more than 80 percent of their [in app] time on just
>  five apps.?

Just like web days where 80% of a users attention is spent on five
websites or less.

I'd rank as a power web user, and yet still if I think about it, there
is a large amount of time where something near 80% of my web browsing
time is spent on about five web sites total.

This stat is nothing significant.  People will find their favorites,
and those favorites will usually take the lions share of their
attention span.

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