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Re: Re:In the ?web vs. apps? debate for online publishers, apps are on a run » Nieman Journalism Lab

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RS Wood <rsw@therandymon.com> wrote:
> RS Wood <rsw@therandymon.com> Wrote in message:
> > http://www.niemanlab.org/2015/02/in-the-web-vs-apps-debate-for-onl
> > ine-publishers-apps-are-on-a-run/?utm_source=Daily+Lab+email+list&
> > utm_campaign=68832a6498-dailylabemail3&utm_medium=email&utm_term=0
> > _d68264fd5e-68832a6498-395827456
> > 
> > 
> > 
> >  Focus too much on apps and you risk being ignored by the social
> >  web. Focus too much on the web and you end up being a lonely
> >  webview inside someone?s Facebook News Feed. Focus too much on
> >  apps and you risk getting lost on the fifth homescreen of
> >  someone?s phone. Focus too much on the web and you lose out on
> >  tools like push notifications that can drive attention.
> > 

> Second interesting quote.  Scary.

> ^M The average U.S. smartphone user now spends 88 percent of his or
>  her time when using a mobile phone within an app and just 12
>  percent using the web browser.? (That?s a gap that is widening
>  over time.)

Did they, in any way, attempt to normalize their stats due to the fact
that every website with a companion 'app' attempts to force smart phone
users into using the 'app' version whether the users want the 'app'
version or not?

That 'push the app' or 'force the user to the app' will skew the usage
towards apps, not because users prefer apps, but because most users
will simply take the easiest path to obtain that which they want.  And
if accepting the app shoved down their throat is the easy way to get to
site X, many will simply accept the app, and use the app.

>  Forrester data: Smartphone owners ?use an average of 24 apps per
>  month but spend more than 80 percent of their [in app] time on just
>  five apps.?

Just like web days where 80% of a users attention is spent on five
websites or less.

I'd rank as a power web user, and yet still if I think about it, there
is a large amount of time where something near 80% of my web browsing
time is spent on about five web sites total.

This stat is nothing significant.  People will find their favorites,
and those favorites will usually take the lions share of their
attention span.

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In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab RS Wood <rsw@therandymon.com> - 2015-02-27 19:37 +0000
  Re:In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab RS Wood <rsw@therandymon.com> - 2015-02-27 19:42 +0000
    Re: In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab Marko Rauhamaa <marko@pacujo.net> - 2015-02-28 00:43 +0200
    Re: Re:In the ?web vs. apps? debate for online publishers, apps are on a run » Nieman Journalism Lab Rich <rich@example.invalid> - 2015-02-27 23:22 +0000

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