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Re:In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab

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RS Wood <rsw@therandymon.com> Wrote in message:
> http://www.niemanlab.org/2015/02/in-the-web-vs-apps-debate-for-onl
> ine-publishers-apps-are-on-a-run/?utm_source=Daily+Lab+email+list&
> utm_campaign=68832a6498-dailylabemail3&utm_medium=email&utm_term=0
> _d68264fd5e-68832a6498-395827456
> 
> 
> 
>  Focus too much on apps and you risk being ignored by the social
>  web. Focus too much on the web and you end up being a lonely
>  webview inside someone’s Facebook News Feed. Focus too much on
>  apps and you risk getting lost on the fifth homescreen of
>  someone’s phone. Focus too much on the web and you lose out on
>  tools like push notifications that can drive attention.
> 

Second interesting quote.  Scary.


 The average U.S. smartphone user now spends 88 percent of his or
 her time when using a mobile phone within an app and just 12
 percent using the web browser.” (That’s a gap that is widening
 over time.) Forrester data: Smartphone owners “use an average of
 24 apps per month but spend more than 80 percent of their [in
 app] time on just five apps.” Of course, some of that time in
 apps is spent on the web — the links you click on Twitter, for
 instance — but the broad trend is clear: A small number of
 homescreen icons are increasingly dominating attention, and
 Safari and Chrome are losing out.
-- 

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In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab RS Wood <rsw@therandymon.com> - 2015-02-27 19:37 +0000
  Re:In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab RS Wood <rsw@therandymon.com> - 2015-02-27 19:42 +0000
    Re: In the “web vs. apps” debate for online publishers, apps are on a run » Nieman Journalism Lab Marko Rauhamaa <marko@pacujo.net> - 2015-02-28 00:43 +0200
    Re: Re:In the ?web vs. apps? debate for online publishers, apps are on a run » Nieman Journalism Lab Rich <rich@example.invalid> - 2015-02-27 23:22 +0000

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