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Re: Blocking web ads is 'as bad as Napster', says data firm

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On 2014-09-10, Adrian <bulleid@ku.gro.lioff> wrote:
> In message <vkc5eb-i9a.ln1@news.chingola.ch>, Paul Sture 
><nospam@sture.ch> writes
>>The other thing was the timing and length of the adverts.  I believe that
>>this was (still is?) 12 minutes per hour for the UK, but they manipulate
>>the schedules so that you probably watch 16 minutes of ads if sitting down
>>to watch a 1 hour programme.
>>
>
> I think that has been dropped, and it is now more flexible.  If you 
> watch stuff in the middle of the night, you can go for a couple of hours 
> without an advert, whereas during the more popular hours, you can't.  I 
> suspect that over a 24 hour period it is fixed (it might be 12 x 24 to 
> use your figures above).  The non-mainstream digital channels are worse, 
> some of those I've timed at having 5 minute breaks.  What used to be a 
> 50 minute programme is now nearer 75 minutes.

I worked for a TV company any years ago (working on an advertising air
time sales system written in MUMPS & a "talent" payment system written
in RPG2).  At the time, IIRC the companies were allowed to show 12 minutes
an hour of advertising, and they were allowed to "borrow" a minute from
an adjacent hour, IOW, you could have 11, 14, 11 minutes around the 9 o'clock
peak hour. As for the wee small hours, it was simply the case that no-one
wanted to buy the air-time, so there were simply no adverts.

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Blocking web ads is 'as bad as Napster', says data firm Rich <rich@example.invalid> - 2014-09-09 10:34 +0000
  Re: Blocking web ads is 'as bad as Napster', says data firm Rob <monst.oorzudo@ntlworld.com> - 2014-09-09 20:04 +0100
    Re: Blocking web ads is 'as bad as Napster', says data firm Dan Espen <despen@verizon.net> - 2014-09-09 15:34 -0400
      Re: Blocking web ads is 'as bad as Napster', says data firm Rob <monst.oorzudo@ntlworld.com> - 2014-09-16 21:09 +0100
  Re: Blocking web ads is 'as bad as Napster', says data firm Huge <Huge@nowhere.much.invalid> - 2014-09-09 19:27 +0000
  Re: Blocking web ads is 'as bad as Napster', says data firm +++ATH0 <usenet.20.sdr@spamgourmet.com> - 2014-09-09 19:39 +0000
    Re: Blocking web ads is 'as bad as Napster', says data firm Michael Black <et472@ncf.ca> - 2014-09-09 16:09 -0400
      Re: Blocking web ads is 'as bad as Napster', says data firm RS Wood <rsw@therandymon.com> - 2014-09-10 18:12 +0000
        Re: Blocking web ads is 'as bad as Napster', says data firm Rich <rich@example.invalid> - 2014-09-10 18:40 +0000
          Re: Blocking web ads is 'as bad as Napster', says data firm RS Wood <rsw@therandymon.com> - 2014-09-11 11:25 +0000
            Re: Blocking web ads is 'as bad as Napster', says data firm Rich <rich@example.invalid> - 2014-09-11 16:21 +0000
        Re: Blocking web ads is 'as bad as Napster', says data firm scott@alfter.diespammersdie.us (Scott Alfter) - 2014-09-11 19:17 +0000
          Re: Blocking web ads is 'as bad as Napster', says data firm Michael Black <et472@ncf.ca> - 2014-09-11 16:09 -0400
            Re: Blocking web ads is 'as bad as Napster', says data firm Rich <rich@example.invalid> - 2014-09-11 22:30 +0000
              Re: Blocking web ads is 'as bad as Napster', says data firm RS Wood <rsw@therandymon.com> - 2014-09-12 11:23 +0000
            Re: Blocking web ads is 'as bad as Napster', says data firm Rich <rich@example.invalid> - 2014-09-11 22:36 +0000
              Re: Blocking web ads is 'as bad as Napster', says data firm RS Wood <rsw@therandymon.com> - 2014-09-12 11:49 +0000
              Re: Blocking web ads is 'as bad as Napster', says data firm Mike Spencer <mds@bogus.nodomain.nowhere> - 2014-09-12 16:26 -0300
                Re: Blocking web ads is 'as bad as Napster', says data firm Michael Black <et472@ncf.ca> - 2014-09-12 17:07 -0400
                Re: Blocking web ads is 'as bad as Napster', says data firm Mike Spencer <mds@bogus.nodomain.nowhere> - 2014-09-13 01:16 -0300
  Re: Blocking web ads is 'as bad as Napster', says data firm Chris J Dixon <chris@cdixon.me.uk> - 2014-09-10 08:02 +0100
    Re: Blocking web ads is 'as bad as Napster', says data firm Paul Sture <nospam@sture.ch> - 2014-09-10 09:53 +0200
      Re: Blocking web ads is 'as bad as Napster', says data firm Rich <rich@example.invalid> - 2014-09-10 09:44 +0000
      Re: Blocking web ads is 'as bad as Napster', says data firm Adrian <bulleid@ku.gro.lioff> - 2014-09-10 19:59 +0100
        Re: Blocking web ads is 'as bad as Napster', says data firm Huge <Huge@nowhere.much.invalid> - 2014-09-10 19:15 +0000
    Re: Blocking web ads is 'as bad as Napster', says data firm Rich <rich@example.invalid> - 2014-09-10 09:40 +0000
      Re: Blocking web ads is 'as bad as Napster', says data firm Johny B Good <johnny-b-good@invalid.ntlworld.com> - 2014-09-10 17:09 +0100
  Re: Blocking web ads is 'as bad as Napster', says data firm Paul Sture <nospam@sture.ch> - 2014-09-10 10:05 +0200

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