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| From | Huge <Huge@nowhere.much.invalid> |
| Newsgroups | comp.misc |
| Subject | Re: A Dangerous Question: Does Internet Advertising Work at All? |
| Date | 9 Sep 2014 19:23:19 GMT |
| Organization | Piglet's Pickles & Preserves |
| Lines | 25 |
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On 2014-09-09, Whiskers <catwheezel@operamail.com> wrote: > On 2014-09-09, Rich <rich@example.invalid> wrote: >> http://www.theatlantic.com/business/archive/2014/06/a-dangerous-question-does-internet-advertising-work-at-all/372704/?single_page=true >> >> Nineteenth-century retailer John Wanamaker is responsible for perhaps >> the most repeated line in marketing: "Half the money I spend on >> advertising is wasted, the trouble is I don't know which half." >> >> Today, marketers are grappling with the Wanamaker Paradox: The more we >> learn which half of advertising is working, the more we realize we're >> wasting way more than half. >> >> Perhaps you're nodding your head about now. Most people you know don't >> click online ads. At least, not on purpose. But now research is getting >> closer to quantifying exactly how few people click on Internet ads and >> exactly how ineffective they are. It's not a pretty picture. >> >> ... > > It certainly works for those content providers for whom it is their only > source of income, and Google seems to be fairly solvent. There's advertising on the Internet? Who knew? (Adblock+, Flashblock, Ghostery & a big hosts file.)
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A Dangerous Question: Does Internet Advertising Work at All? Rich <rich@example.invalid> - 2014-09-09 02:57 +0000
Re: A Dangerous Question: Does Internet Advertising Work at All? RS Wood <rsw@therandymon.com> - 2014-09-09 07:58 +0000
Re: A Dangerous Question: Does Internet Advertising Work at All? Sylvia Else <sylvia@not.at.this.address> - 2014-09-09 20:15 +1000
Re: A Dangerous Question: Does Internet Advertising Work at All? Whiskers <catwheezel@operamail.com> - 2014-09-09 16:14 +0000
Re: A Dangerous Question: Does Internet Advertising Work at All? Huge <Huge@nowhere.much.invalid> - 2014-09-09 19:23 +0000
Re: A Dangerous Question: Does Internet Advertising Work at All? Spalls Hurgenson <spallshurgenson@gmail.com> - 2014-09-10 09:18 -0400
Re: A Dangerous Question: Does Internet Advertising Work at All? Rich <rich@example.invalid> - 2014-09-10 16:28 +0000
Re: A Dangerous Question: Does Internet Advertising Work at All? Mike Spencer <mds@bogus.nodomain.nowhere> - 2014-09-10 16:37 -0300
Re: A Dangerous Question: Does Internet Advertising Work at All? Whiskers <catwheezel@operamail.com> - 2014-09-10 20:10 +0000
Re: A Dangerous Question: Does Internet Advertising Work at All? Michael Black <et472@ncf.ca> - 2014-09-10 20:35 -0400
Re: A Dangerous Question: Does Internet Advertising Work at All? Anssi Saari <as@sci.fi> - 2014-09-11 10:24 +0300
Re: A Dangerous Question: Does Internet Advertising Work at All? Paul Sture <nospam@sture.ch> - 2014-09-13 10:51 +0200
Re: A Dangerous Question: Does Internet Advertising Work at All? Mike Spencer <mds@bogus.nodomain.nowhere> - 2014-09-13 15:51 -0300
Re: A Dangerous Question: Does Internet Advertising Work at All? Paul Sture <nospam@sture.ch> - 2014-09-13 04:17 +0200
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