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Re: A Dangerous Question: Does Internet Advertising Work at All?

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On 9/9/2014 12:57 PM, Rich wrote:
> http://www.theatlantic.com/business/archive/2014/06/a-dangerous-question-does-internet-advertising-work-at-all/372704/?single_page=true
>
>     Nineteenth-century retailer John Wanamaker is responsible for perhaps
>     the most repeated line in marketing: "Half the money I spend on
>     advertising is wasted, the trouble is I don't know which half."
>
>     Today, marketers are grappling with the Wanamaker Paradox: The more we
>     learn which half of advertising is working, the more we realize we're
>     wasting way more than half.
>
>     Perhaps you're nodding your head about now. Most people you know don't
>     click online ads. At least, not on purpose. But now research is getting
>     closer to quantifying exactly how few people click on Internet ads and
>     exactly how ineffective they are. It's not a pretty picture.
>
>     ...
>

Well, I started seeing advertisements for my dentist on YouTube. So I 
thought, "he's trying to get more patients, but he's already booked out."

"Ah, " I said, "he wants to put his prices up."

So I moved to different dentist.

It worked for me.

Sylvia.

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Thread

A Dangerous Question: Does Internet Advertising Work at All? Rich <rich@example.invalid> - 2014-09-09 02:57 +0000
  Re: A Dangerous Question: Does Internet Advertising Work at All? RS Wood <rsw@therandymon.com> - 2014-09-09 07:58 +0000
  Re: A Dangerous Question: Does Internet Advertising Work at All? Sylvia Else <sylvia@not.at.this.address> - 2014-09-09 20:15 +1000
  Re: A Dangerous Question: Does Internet Advertising Work at All? Whiskers <catwheezel@operamail.com> - 2014-09-09 16:14 +0000
    Re: A Dangerous Question: Does Internet Advertising Work at All? Huge <Huge@nowhere.much.invalid> - 2014-09-09 19:23 +0000
      Re: A Dangerous Question: Does Internet Advertising Work at All? Spalls Hurgenson <spallshurgenson@gmail.com> - 2014-09-10 09:18 -0400
        Re: A Dangerous Question: Does Internet Advertising Work at All? Rich <rich@example.invalid> - 2014-09-10 16:28 +0000
        Re: A Dangerous Question: Does Internet Advertising Work at All? Mike Spencer <mds@bogus.nodomain.nowhere> - 2014-09-10 16:37 -0300
          Re: A Dangerous Question: Does Internet Advertising Work at All? Whiskers <catwheezel@operamail.com> - 2014-09-10 20:10 +0000
          Re: A Dangerous Question: Does Internet Advertising Work at All? Michael Black <et472@ncf.ca> - 2014-09-10 20:35 -0400
            Re: A Dangerous Question: Does Internet Advertising Work at All? Anssi Saari <as@sci.fi> - 2014-09-11 10:24 +0300
          Re: A Dangerous Question: Does Internet Advertising Work at All? Paul Sture <nospam@sture.ch> - 2014-09-13 10:51 +0200
            Re: A Dangerous Question: Does Internet Advertising Work at All? Mike Spencer <mds@bogus.nodomain.nowhere> - 2014-09-13 15:51 -0300
        Re: A Dangerous Question: Does Internet Advertising Work at All? Paul Sture <nospam@sture.ch> - 2014-09-13 04:17 +0200

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