Path: csiph.com!v102.xanadu-bbs.net!xanadu-bbs.net!feeder.erje.net!eu.feeder.erje.net!news-1.dfn.de!news.dfn.de!fu-berlin.de!uni-berlin.de!individual.net!not-for-mail From: Huge Newsgroups: comp.misc Subject: Re: A Dangerous Question: Does Internet Advertising Work at All? Date: 9 Sep 2014 19:23:19 GMT Organization: Piglet's Pickles & Preserves Lines: 25 Message-ID: References: Reply-To: usenet@huge.org.uk X-Trace: individual.net uAVcpqaaJFXdWu3NVIrtPgqk5zIFq8GiTgXynpbha1PYtVSm51 Cancel-Lock: sha1:iTPgBOElx1rkkGZIwbq74APfgKM= X-No-Archive: Yes User-Agent: slrn/1.0.1 (Darwin) Xref: csiph.com comp.misc:4768 On 2014-09-09, Whiskers wrote: > On 2014-09-09, Rich wrote: >> http://www.theatlantic.com/business/archive/2014/06/a-dangerous-question-does-internet-advertising-work-at-all/372704/?single_page=true >> >> Nineteenth-century retailer John Wanamaker is responsible for perhaps >> the most repeated line in marketing: "Half the money I spend on >> advertising is wasted, the trouble is I don't know which half." >> >> Today, marketers are grappling with the Wanamaker Paradox: The more we >> learn which half of advertising is working, the more we realize we're >> wasting way more than half. >> >> Perhaps you're nodding your head about now. Most people you know don't >> click online ads. At least, not on purpose. But now research is getting >> closer to quantifying exactly how few people click on Internet ads and >> exactly how ineffective they are. It's not a pretty picture. >> >> ... > > It certainly works for those content providers for whom it is their only > source of income, and Google seems to be fairly solvent. There's advertising on the Internet? Who knew? (Adblock+, Flashblock, Ghostery & a big hosts file.)