Groups | Search | Server Info | Keyboard shortcuts | Login | Register [http] [https] [nntp] [nntps]

Groups > comp.misc > #4795

Re: A Dangerous Question: Does Internet Advertising Work at All?

Show all headers | View raw

Spalls Hurgenson <spallshurgenson@gmail.com> wrote:
> On 9 Sep 2014 19:23:19 GMT, Huge <Huge@nowhere.much.invalid> wrote:

> >On 2014-09-09, Whiskers <catwheezel@operamail.com> wrote:

> >
> >There's advertising on the Internet? Who knew?
> >
> >(Adblock+, Flashblock, Ghostery & a big hosts file.)


> I think advertising on the Internet works about as well as
> advertising anywhere else. Measuring it by click-count is a fools
> game, though; how many people immediately pick up the phone when they
> see an advert in the paper or on TV? Advertising is not about direct
> results, it's about getting your product and image lodged in the
> unconscious. The focus on clicks has never been accurate, and - by
> making the ads ever more obnoxious in order to generate those clicks
> - has only worked against advertisers by pushing people towards
> adblockers.

And this is the root cause of the problem.  When an advertiser runs a
print ad in a newspaper or magazine, the most they get is either a
"subscriber count" or a "issue sales count" that one million copies
were printed and distributed to readers.

But they have zero way to know how many readers actually saw the ad.

Yet, somehow, with the internet they wanted to know exactly how many
people directly responded to the add, hense the "pay to click through"
model.

Although all this likely shows is that they would have loved to have a
"pay per click" model for print, television, and/or radio, but as there
was zero way to make such feasable, they didn't try.

> ... It's everywhere. Want ads to be more effective, Mr. Marketeer?
> Have less of it around so when I actually see an advertisment it will
> actually be noteworthy.

Oh so true....  But 100% counter to the very ideals of Mr. Marketeer.

Back to comp.misc | Previous | Next — Previous in thread | Next in thread | Find similar | Unroll thread

Thread

A Dangerous Question: Does Internet Advertising Work at All? Rich <rich@example.invalid> - 2014-09-09 02:57 +0000
  Re: A Dangerous Question: Does Internet Advertising Work at All? RS Wood <rsw@therandymon.com> - 2014-09-09 07:58 +0000
  Re: A Dangerous Question: Does Internet Advertising Work at All? Sylvia Else <sylvia@not.at.this.address> - 2014-09-09 20:15 +1000
  Re: A Dangerous Question: Does Internet Advertising Work at All? Whiskers <catwheezel@operamail.com> - 2014-09-09 16:14 +0000
    Re: A Dangerous Question: Does Internet Advertising Work at All? Huge <Huge@nowhere.much.invalid> - 2014-09-09 19:23 +0000
      Re: A Dangerous Question: Does Internet Advertising Work at All? Spalls Hurgenson <spallshurgenson@gmail.com> - 2014-09-10 09:18 -0400
        Re: A Dangerous Question: Does Internet Advertising Work at All? Rich <rich@example.invalid> - 2014-09-10 16:28 +0000
        Re: A Dangerous Question: Does Internet Advertising Work at All? Mike Spencer <mds@bogus.nodomain.nowhere> - 2014-09-10 16:37 -0300
          Re: A Dangerous Question: Does Internet Advertising Work at All? Whiskers <catwheezel@operamail.com> - 2014-09-10 20:10 +0000
          Re: A Dangerous Question: Does Internet Advertising Work at All? Michael Black <et472@ncf.ca> - 2014-09-10 20:35 -0400
            Re: A Dangerous Question: Does Internet Advertising Work at All? Anssi Saari <as@sci.fi> - 2014-09-11 10:24 +0300
          Re: A Dangerous Question: Does Internet Advertising Work at All? Paul Sture <nospam@sture.ch> - 2014-09-13 10:51 +0200
            Re: A Dangerous Question: Does Internet Advertising Work at All? Mike Spencer <mds@bogus.nodomain.nowhere> - 2014-09-13 15:51 -0300
        Re: A Dangerous Question: Does Internet Advertising Work at All? Paul Sture <nospam@sture.ch> - 2014-09-13 04:17 +0200

csiph-web