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[NEWS] 'Scent of MacBook Pro' perfume

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  [NEWS] 'Scent of MacBook Pro' perfume HelpfulHarry@BusyWorking.com (Helpful Harry) - 2012-04-18 19:28 +1200
    Re: [NEWS] 'Scent of MacBook Pro' perfume *Hemidactylus* <ecphoric@hotmail.com> - 2012-04-22 14:49 -0400
      Re: [NEWS] 'Scent of MacBook Pro' perfume Paul Sture <paul@sture.ch> - 2012-04-24 11:05 +0200
        Re: [NEWS] 'Scent of MacBook Pro' perfume "Geoffrey S. Mendelson" <gsm@mendelson.com> - 2012-04-24 11:04 +0000
          Re: [NEWS] 'Scent of MacBook Pro' perfume Paul Sture <paul@sture.ch> - 2012-04-24 14:09 +0200
            Re: [NEWS] 'Scent of MacBook Pro' perfume John McWilliams <jpmcw@comcast.net> - 2012-04-24 09:17 -0700
          Re: [NEWS] 'Scent of MacBook Pro' perfume *Hemidactylus* <ecphoric@hotmail.com> - 2012-04-24 08:46 -0400

#23973 — [NEWS] 'Scent of MacBook Pro' perfume

From PCAuthority.com.au ...


    Australian artist launches 'scent of MacBook Pro' perfume
    ---------------------------------------------------------
    What if you could bottle the smell of a freshly unwrapped
    Apple device? One for dedicated fanboys only.

    Apple perfume, are you kidding?
    What? Don't you rub your iPhone under each armpit every
    morning to try and attract the opposite sex? You've been
    missing out. The smell of a just-unboxed iPad can be one
    of life's great joys and that's why a bunch of local
    Australian artists have bottled it.

    I don't want to splash tiny bits of iPad on my face.
    Lucky then that Air Aroma and the Aussies involved ­ Gavn
    Bell, Jarrah de Kuijer and Simon McGlinn ­ chose the
    MacBook Pro's scent to recreate. They sent a still-boxed
    Apple laptop to a fragrance lab in France who mixed
    together some perfume samples to get the exact right
    smell.

    Should Tommy Hilfiger be worried?
    Not just yet, the MacBook Pro smell was used in an
    exhibition and prices or a release date of the official
    MacBook Pro aftershave are nowhere to be seen. Still,
    something for Tim Cook to think about.



Helpful Harry  :o)

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#24205

On 04/18/2012 03:28 AM, Helpful Harry wrote:
>  From PCAuthority.com.au ...
>
>
>      Australian artist launches 'scent of MacBook Pro' perfume
>      ---------------------------------------------------------
>      What if you could bottle the smell of a freshly unwrapped
>      Apple device? One for dedicated fanboys only.
>
>      Apple perfume, are you kidding?
>      What? Don't you rub your iPhone under each armpit every
>      morning to try and attract the opposite sex? You've been
>      missing out. The smell of a just-unboxed iPad can be one
>      of life's great joys and that's why a bunch of local
>      Australian artists have bottled it.
>
>      I don't want to splash tiny bits of iPad on my face.
>      Lucky then that Air Aroma and the Aussies involved ­ Gavn
>      Bell, Jarrah de Kuijer and Simon McGlinn ­ chose the
>      MacBook Pro's scent to recreate. They sent a still-boxed
>      Apple laptop to a fragrance lab in France who mixed
>      together some perfume samples to get the exact right
>      smell.
>
>      Should Tommy Hilfiger be worried?
>      Not just yet, the MacBook Pro smell was used in an
>      exhibition and prices or a release date of the official
>      MacBook Pro aftershave are nowhere to be seen. Still,
>      something for Tim Cook to think about.

Funny thing is that I posted a thread when I first got my Mac Mini 
asking if apple scented their peripherals. My Bluetooth mouse and/or 
keyboard smelled of perfume when I opened them. I'd have to re-read my 
initial rant to recall exactly.


-- 
*Hemidactylus*

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#24316

On Sun, 22 Apr 2012 14:49:59 -0400, *Hemidactylus* wrote:

> Funny thing is that I posted a thread when I first got my Mac Mini
> asking if apple scented their peripherals. My Bluetooth mouse and/or
> keyboard smelled of perfume when I opened them. I'd have to re-read my
> initial rant to recall exactly.

I read a marketing book a couple of years ago which addressed the idea of 
deliberately adding smells to products, the idea being to stimulate as 
many senses as possible.

Apparently that "new car smell" comes out of a spray can nowadays.  When 
you open a jar of instant coffee you get the aroma plus the distinctive 
sound of of air rushing to fill a partial vacuum etc etc, and these are 
powerful marketing tools.

-- 
Paul Sture

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#24319

Paul Sture wrote:

>
> Apparently that "new car smell" comes out of a spray can nowadays.  When 
> you open a jar of instant coffee you get the aroma plus the distinctive 
> sound of of air rushing to fill a partial vacuum etc etc, and these are 
> powerful marketing tools.
>

The new car smell is actually vinyl chloride, a product of the plastic breaking
down. 

Geoff.

-- 
Geoffrey S. Mendelson,  N3OWJ/4X1GM/KBUH7245/KBUW5379
In 1969 the US could put a man on the moon, now teenagers just howl at it. :-(

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#24322

On Tue, 24 Apr 2012 11:04:03 +0000, Geoffrey S. Mendelson wrote:

> Paul Sture wrote:
> 
> 
>> Apparently that "new car smell" comes out of a spray can nowadays. 
>> When you open a jar of instant coffee you get the aroma plus the
>> distinctive sound of of air rushing to fill a partial vacuum etc etc,
>> and these are powerful marketing tools.
>>
>>
> The new car smell is actually vinyl chloride, a product of the plastic
> breaking down.
> 

It doesn't sound so attractive put like that. :-)

-- 
Paul Sture

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#24333

On 4/24/12   PDT 5:09 AM, Paul Sture wrote:
> On Tue, 24 Apr 2012 11:04:03 +0000, Geoffrey S. Mendelson wrote:
>
>> Paul Sture wrote:
>>
>>
>>> Apparently that "new car smell" comes out of a spray can nowadays.
>>> When you open a jar of instant coffee you get the aroma plus the
>>> distinctive sound of of air rushing to fill a partial vacuum etc etc,
>>> and these are powerful marketing tools.
>>>
>>>
>> The new car smell is actually vinyl chloride, a product of the plastic
>> breaking down.
>>
>
> It doesn't sound so attractive put like that. :-)
>
Well, no it doesn't. But "new car" smell could exist from leather off 
gassing; wood or painted parts. i.e., before vinyls.

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#24323

On 04/24/2012 07:04 AM, Geoffrey S. Mendelson wrote:
> Paul Sture wrote:
>
>>
>> Apparently that "new car smell" comes out of a spray can nowadays.  When
>> you open a jar of instant coffee you get the aroma plus the distinctive
>> sound of of air rushing to fill a partial vacuum etc etc, and these are
>> powerful marketing tools.
>>
>
> The new car smell is actually vinyl chloride, a product of the plastic breaking
> down.

Doesn't some of the new car smell wind up as a film on the inner windshield?


-- 
*Hemidactylus*

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