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Re: [NEWS] 'Scent of MacBook Pro' perfume

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On Sun, 22 Apr 2012 14:49:59 -0400, *Hemidactylus* wrote:

> Funny thing is that I posted a thread when I first got my Mac Mini
> asking if apple scented their peripherals. My Bluetooth mouse and/or
> keyboard smelled of perfume when I opened them. I'd have to re-read my
> initial rant to recall exactly.

I read a marketing book a couple of years ago which addressed the idea of 
deliberately adding smells to products, the idea being to stimulate as 
many senses as possible.

Apparently that "new car smell" comes out of a spray can nowadays.  When 
you open a jar of instant coffee you get the aroma plus the distinctive 
sound of of air rushing to fill a partial vacuum etc etc, and these are 
powerful marketing tools.

-- 
Paul Sture

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[NEWS] 'Scent of MacBook Pro' perfume HelpfulHarry@BusyWorking.com (Helpful Harry) - 2012-04-18 19:28 +1200
  Re: [NEWS] 'Scent of MacBook Pro' perfume *Hemidactylus* <ecphoric@hotmail.com> - 2012-04-22 14:49 -0400
    Re: [NEWS] 'Scent of MacBook Pro' perfume Paul Sture <paul@sture.ch> - 2012-04-24 11:05 +0200
      Re: [NEWS] 'Scent of MacBook Pro' perfume "Geoffrey S. Mendelson" <gsm@mendelson.com> - 2012-04-24 11:04 +0000
        Re: [NEWS] 'Scent of MacBook Pro' perfume Paul Sture <paul@sture.ch> - 2012-04-24 14:09 +0200
          Re: [NEWS] 'Scent of MacBook Pro' perfume John McWilliams <jpmcw@comcast.net> - 2012-04-24 09:17 -0700
        Re: [NEWS] 'Scent of MacBook Pro' perfume *Hemidactylus* <ecphoric@hotmail.com> - 2012-04-24 08:46 -0400

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