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| From | RS Wood <rsw@therandymon.com> |
| Newsgroups | comp.misc |
| Subject | the limits of big data to perform social engineering |
| Date | Fri, 18 Apr 2014 14:15:34 +0000 (UTC) |
| Organization | solani.org |
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From the «I knew you would say that» department: Title: The Limits of Social Engineering Author: Date: Wed, 16 Apr 2014 00:00:00 -0400 Link: http://www.technologyreview.com/review/526561/the-limits-of-social-engineering/ Tapping into big data, researchers and planners are building mathematical models of personal and civic behavior. But the models may hide rather than reveal the deepest sources of social ills. In 1969, Playboy published a long, freewheeling interview with Marshall McLuhan[1] in which the media theorist and sixties icon sketched a portrait of the future that was at once seductive and repellent. Noting the ability of digital computers to analyze data and communicate messages, he predicted that the machines eventually would be deployed to fine-tune society’s workings. “The computer can be used to direct a network of global thermostats to pattern life in ways that will optimize human awareness,” he said. “Already, it’s technologically feasible to employ the computer to program societies in beneficial ways.” He acknowledged that such centralized control raised the specter of “brainwashing, or far worse,” but he stressed that “the programming of societies could actually be conducted quite constructively and humanistically.” Links: [1]: http://www.understandingnewmedia.com/mm1/class_materials/mcluhan-playboy.pdf (link)
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the limits of big data to perform social engineering RS Wood <rsw@therandymon.com> - 2014-04-18 14:15 +0000
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