Re: Atmel Bought by Microchip

From	Les Cargill <lcargill99@comcast.com>
Newsgroups	comp.arch.embedded, sci.electronics.design
Subject	Re: Atmel Bought by Microchip
Date	2016-06-29 13:34 -0500
Organization	A noiseless patient Spider
Message-ID	<nl145g$uce$1@dont-email.me> (permalink)
References	<nkuv98$duc$1@dont-email.me> <nl0sho$1ea$1@dont-email.me> <nl0v3a$a87$1@dont-email.me> <nl12j5$odu$1@dont-email.me> <nl13b9$r85$1@dont-email.me>

Cross-posted to 2 groups.

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rickman wrote:
> On 6/29/2016 2:07 PM, Les Cargill wrote:
>> rickman wrote:
>>> On 6/29/2016 12:24 PM, Les Cargill wrote:
>>>> rickman wrote:
>>>>> Not sure how I missed this one for two months.  I see there is already
>>>>> some serious contention with Atmel employees.
>>>>>
>>>>> http://www.eetimes.com/document.asp?doc_id=1329412
>>>>>
>>>>> I wonder what it will be like for the sales force to be selling PICs,
>>>>> AVRs and ARMs all into much of the same market space?
>>>>
>>>> I think you're at the wrong end of the telescope. This is pretty
>>>> clearly
>>>> a consolidation in a falling market. Microchip doesn't appear to be
>>>> able to conform to severance agreements.
>>>>
>>>>> I wonder if the
>>>>> PIC32 will finally bite the dust with ARMs all around it crowding it
>>>>> out
>>>>> of the market?
>>>>
>>>> I've never held that ARM was much in the same space as PIC32. At least
>>>> the tooling is pretty radically different. And I can't say I'm too sad
>>>> if AVR just goes away.
>>>
>>> Why would you say the ARMs aren't "in the same space as PIC32"?  They
>>> are both available at about the same performance levels, both come with
>>> a range of memory and peripherals.
>>
>>
>> What we'd found is that the PIC32 fit better. The Cortex M had, in
>> general, fewer peripherals. But this is gonna be an observer bias
>> thing. I was also pushing for an Ethernet port, and it seems like
>> PIC had a better story there.
>
> I recall a discussion on this some years ago.  I can't imagine this is
> still true in any meaningful way unless you have very unusual
> requirements.

I was dealing with a very slow organization, so the "many years ago"
component dominates my observation.

> Let's face it, if the ARM CMx devices didn't cut the
> mustard in some way, they would not have taken off as they did.
>

It's hard to say, really. This is not a market in which "the market has
spoken", and you even say why down the page a bit.

> I also remember a conversation some years back where I forecast the rise
> of the ARM to dominate the MCU market.  Some argued that the core didn't
> matter in a meaningful way, much more important were the peripherals
> which change between different makers even with the same CPU core.

Right. That mentality dominated what I'd seen.

>  That
> is all true, but it has become irrelevant as users pick a CPU core and
> become comfortable with that.  Even if they have to switch makers to get
> a peripheral they want, as long as the new devices is supported by the
> same tools they often are willing to do that.
>

So there ya go.

> With the PIC32 you are stuck with one maker.  I don't know how
> profitable the PIC32 is, but there are various costs associated with
> supporting a line and if the sales don't continue to justify it, the
> line can get dropped.  Which do you think has the larger sales, the
> PIC32 or the ARM CMx devices?  Microchip may not axe any of the MCU
> lines.  But with this merger the first two to be considered I would
> think would be dsPIC and PIC32.
>

Could be.


>>> I think the main difference is there
>>> is one company making PIC32s while there are dozens making ARM devices
>>> for the same applications.
>>>
>>
>> This is also true. I just found the PIC series to be very easy to work
>> with.
>
> Compared to what?
>

AVR. Again, I will eventually see a Cortex Mx but haven't had the 
privilege yet.

-- 
Les Cargill

Thread

Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-06-28 18:55 -0400
  Re: Atmel Bought by Microchip Les Cargill <lcargill99@comcast.com> - 2016-06-29 11:24 -0500
    Re: Atmel Bought by Microchip Grant Edwards <invalid@invalid.invalid> - 2016-06-29 16:31 +0000
      Re: Atmel Bought by Microchip Les Cargill <lcargill99@comcast.com> - 2016-06-29 11:45 -0500
    Re: Atmel Bought by Microchip Phil Hobbs <pcdhSpamMeSenseless@electrooptical.net> - 2016-06-29 12:46 -0400
      Re: Atmel Bought by Microchip bitrex <bitrex@de.lete.earthlink.net> - 2016-06-29 12:59 -0400
        Re: Atmel Bought by Microchip Grant Edwards <invalid@invalid.invalid> - 2016-06-29 17:13 +0000
        Re: Atmel Bought by Microchip sms <scharf.steven@geemail.com> - 2016-06-29 10:32 -0700
          Re: Atmel Bought by Microchip bitrex <bitrex@de.lete.earthlink.net> - 2016-06-29 16:14 -0400
      Re: Atmel Bought by Microchip Les Cargill <lcargill99@comcast.com> - 2016-06-29 12:59 -0500
        Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-06-29 14:06 -0400
          Re: Atmel Bought by Microchip Les Cargill <lcargill99@comcast.com> - 2016-06-29 13:28 -0500
          Re: Atmel Bought by Microchip antispam@math.uni.wroc.pl - 2016-07-01 20:03 +0000
            Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-01 16:11 -0400
              Re: Atmel Bought by Microchip antispam@math.uni.wroc.pl - 2016-07-01 23:44 +0000
              Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-01 20:17 -0400
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-02 22:42 -0400
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-03 00:46 -0400
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-03 03:08 -0400
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-03 08:46 -0400
            Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-01 13:33 -0700
              Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-01 17:32 -0400
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-01 14:49 -0700
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-01 17:52 -0400
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-01 17:54 -0400
              Re: Atmel Bought by Microchip antispam@math.uni.wroc.pl - 2016-07-01 22:14 +0000
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-01 18:18 -0400
              Re: Atmel Bought by Microchip Spehro Pefhany <speffSNIP@interlogDOTyou.knowwhat> - 2016-07-01 18:48 -0400
    Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-06-29 13:04 -0400
      Re: Atmel Bought by Microchip Les Cargill <lcargill99@comcast.com> - 2016-06-29 13:07 -0500
        Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-06-29 14:17 -0400
          Re: Atmel Bought by Microchip Les Cargill <lcargill99@comcast.com> - 2016-06-29 13:34 -0500
          Re: Atmel Bought by Microchip Phil Hobbs <pcdhSpamMeSenseless@electrooptical.net> - 2016-06-29 14:45 -0400
    Re: Atmel Bought by Microchip Tim Wescott <seemywebsite@myfooter.really> - 2016-06-29 12:24 -0500
      Re: Atmel Bought by Microchip Les Cargill <lcargill99@comcast.com> - 2016-06-29 13:09 -0500
  Re: Atmel Bought by Microchip sms <scharf.steven@geemail.com> - 2016-06-29 12:19 -0700
    Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-06-29 19:48 -0400
      Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-06-29 16:49 -0700
    Re: Atmel Bought by Microchip jeffj@panix.com (Jeff Jonas) - 2016-07-18 17:02 -0400
      Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-18 20:29 -0400
      Re: Atmel Bought by Microchip Jasen Betts <jasen@xnet.co.nz> - 2016-07-19 10:48 +0000
        Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-19 20:23 -0400
      Re: Atmel Bought by Microchip Grant Edwards <invalid@invalid.invalid> - 2016-07-19 14:27 +0000
  Re: Atmel Bought by Microchip pozz <pozzugno@gmail.com> - 2016-07-22 17:46 +0200
    Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-22 12:14 -0400
      Re: Atmel Bought by Microchip pozz <pozzugno@gmail.com> - 2016-07-25 09:10 +0200
        Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-25 20:11 -0400
    Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-22 23:01 -0400
      Re: Atmel Bought by Microchip pozz <pozzugno@gmail.com> - 2016-07-25 09:15 +0200
        Re: Atmel Bought by Microchip Grant Edwards <invalid@invalid.invalid> - 2016-07-25 14:06 +0000
          Re: Atmel Bought by Microchip Paul <paul@pcserviceselectronics.co.uk> - 2016-07-25 23:54 +0100
            Re: Atmel Bought by Microchip Grant Edwards <invalid@invalid.invalid> - 2016-07-25 23:18 +0000
              Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-25 19:44 -0400
            Re: Atmel Bought by Microchip albert@cherry.spenarnc.xs4all.nl (Albert van der Horst) - 2016-12-16 17:58 +0100
              Re: Atmel Bought by Microchip George Neuner <gneuner2@comcast.net> - 2016-12-16 17:28 -0500
        Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-25 20:22 -0400
          Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-25 22:43 -0400
            Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-26 20:12 -0400
              Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-26 21:30 -0700
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-27 19:46 -0400
              Re: Atmel Bought by Microchip Spehro Pefhany <speffSNIP@interlogDOTyou.knowwhat> - 2016-07-27 07:25 -0400
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-27 19:53 -0400
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-27 20:04 -0700
                Re: Atmel Bought by Microchip Les Cargill <lcargill99@comcast.com> - 2016-07-28 01:51 -0500
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-28 02:50 -0400
                Re: Atmel Bought by Microchip raimond.dragomir@gmail.com - 2016-07-28 03:27 -0700
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-28 12:58 -0400
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-28 00:03 -0700
                Re: Atmel Bought by Microchip Uwe Bonnes <bon@hertz.ikp.physik.tu-darmstadt.de> - 2016-07-28 10:19 +0000
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-29 14:52 -0700
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-30 02:19 -0400
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-30 20:03 -0400
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-30 17:11 -0700
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-30 20:54 -0400
                Re: Atmel Bought by Microchip David Brown <david.brown@hesbynett.no> - 2016-08-01 09:45 +0200
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-08-01 11:52 -0700
                Re: Atmel Bought by Microchip raimond.dragomir@gmail.com - 2016-08-01 22:17 -0700
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-08-01 22:28 -0700
                Re: Atmel Bought by Microchip raimond.dragomir@gmail.com - 2016-08-02 23:14 -0700
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-30 18:05 -0700
                Re: Atmel Bought by Microchip kristoff <kristoff@skypro.be> - 2016-07-30 18:15 +0200
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-30 19:19 -0700
                Re: Atmel Bought by Microchip David Brown <david.brown@hesbynett.no> - 2016-07-28 12:29 +0200
                Re: Atmel Bought by Microchip pozz <pozzugno@gmail.com> - 2016-07-28 15:04 +0200
                Re: Atmel Bought by Microchip Mel Wilson <mwilson@the-wire.com> - 2016-07-28 14:07 +0000
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-28 20:10 -0400
              Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-27 10:08 -0400
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-27 19:49 -0400
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-28 00:30 -0400
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-28 20:13 -0400
                Re: Atmel Bought by Microchip rickman <gnuarm@gmail.com> - 2016-07-30 02:23 -0400
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-30 20:06 -0400
                Re: Atmel Bought by Microchip Dimiter_Popoff <dp@tgi-sci.com> - 2016-07-31 13:55 +0300
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-31 09:12 -0400
                Re: Atmel Bought by Microchip Dimiter_Popoff <dp@tgi-sci.com> - 2016-07-31 17:22 +0300
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-31 10:26 -0400
                Re: Atmel Bought by Microchip Dimiter_Popoff <dp@tgi-sci.com> - 2016-07-31 17:38 +0300
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-31 10:49 -0400
                Re: Atmel Bought by Microchip Dimiter_Popoff <dp@tgi-sci.com> - 2016-07-31 17:56 +0300
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-31 19:21 -0400
                Re: Atmel Bought by Microchip Dimiter_Popoff <dp@tgi-sci.com> - 2016-08-01 02:47 +0300
                Re: Atmel Bought by Microchip Paul Rubin <no.email@nospam.invalid> - 2016-07-31 17:11 -0700
                Re: Atmel Bought by Microchip John Larkin <jjlarkin@highlandtechnology.com> - 2016-07-31 18:54 -0700
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-31 20:14 -0400
                Re: Atmel Bought by Microchip Dimiter_Popoff <dp@tgi-sci.com> - 2016-08-01 03:42 +0300
                Re: Atmel Bought by Microchip krw@attt.bizz - 2016-07-31 21:05 -0400
                Re: Atmel Bought by Microchip Dimiter_Popoff <dp@tgi-sci.com> - 2016-08-01 04:38 +0300
                Re: Atmel Bought by Microchip krw <krw@nowhere.com> - 2016-07-31 22:39 -0400

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