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Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology

From nospam <nospam@nospam.invalid>
Newsgroups comp.sys.mac.system, comp.sys.mac.advocacy
Subject Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology
Date 2020-06-29 17:08 -0400
Organization A noiseless patient Spider
Message-ID <290620201708032763%nospam@nospam.invalid> (permalink)
References (1 earlier) <rd8v19$1loj$1@gioia.aioe.org> <rd9pno$uas$1@news.mixmin.net> <rdailk$53m$1@dont-email.me> <280620201335101664%nospam@nospam.invalid> <9nsKG.76486$7vd.7247@fx35.iad>

Cross-posted to 2 groups.

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In article <9nsKG.76486$7vd.7247@fx35.iad>, JF Mezei
<jfmezei.spamnot@vaxination.ca> wrote:

> 
> > qualcomm was blindsided when apple came out with the first 64 bit arm
> > chip, as was the entire industry.
> 
> Blindsighted is too strong a word.

not at all. if anything, it greatly understates what happened.

> ARM is the one who released the 64
> bit architecture to licensees, so Qualcomm would have been working on
> implementing it on silicon it and would assume Apple and others were
> doing the same.

to use everyone's favourite quote: *stop* *making* *things* *up*.

qualcomm wasn't working on 64 bit arm processors, and when apple
announced the 64 bit a7, they tried to claim 61 bit wasn't needed and
nothing more than a gimmick because they were *completely* caught by
surprise.

<https://wccftech.com/qualcomm-employee-64bit-apple-a7-chip-hit-gut/>
  "The 64-bit Apple chip hit us in the gut," says the Qualcomm
  employee. "Not just us, but everyone, really. We were slack-jawed,
  and stunned, and unprepared. It¹s not that big a performance
  difference right now, since most current software won¹t benefit. But
  in Spinal Tap terms it¹s like, 32 more, and now everyone wants it." 

only *after* apple's announcement did qualcomm scramble to come up with
their own implementation, except that apple continued to advance and
widen the gap even further.

> Apple was first to market with the new architecture. It may have been a
> surprise, but not a blindsight. But it showed that Apple's chip
> designers were seriosu business.

it completely blindsided the industry. full stop.

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Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Arlen Holder <arlenholder@newmachine.com> - 2020-06-27 22:45 +0000
  Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Alan Baker <notonyourlife@no.no.no.no> - 2020-06-27 19:11 -0700
    Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Your Name <YourName@YourISP.com> - 2020-06-28 14:24 +1200
      Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Arlen Holder <arlenholder@newmachine.com> - 2020-06-28 10:00 +0000
        Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Alan Baker <notonyourlife@no.no.no.no> - 2020-06-28 10:05 -0700
          Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology nospam <nospam@nospam.invalid> - 2020-06-28 13:35 -0400
            Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Arlen Holder <arlenholder@newmachine.com> - 2020-06-28 19:57 +0000
              Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Alan Baker <notonyourlife@no.no.no.no> - 2020-06-28 13:52 -0700
            Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology JF Mezei <jfmezei.spamnot@vaxination.ca> - 2020-06-29 16:42 -0400
              Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology nospam <nospam@nospam.invalid> - 2020-06-29 17:08 -0400
                Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Jolly Roger <jollyroger@pobox.com> - 2020-06-30 17:08 +0000
                Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Arlen Holder <arlenholder@newmachine.com> - 2020-06-30 17:32 +0000
                Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Arlen Holder <arlenholder@newmachine.com> - 2020-06-30 19:38 +0000
              Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Lewis <g.kreme@gmail.com.dontsendmecopies> - 2020-06-30 18:14 +0000
                Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Arlen Holder <arlenholder@newmachine.com> - 2020-07-10 14:40 +0000
          Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Your Name <YourName@YourISP.com> - 2020-06-29 11:56 +1200
            Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Arlen Holder <arlenholder@newmachine.com> - 2020-07-03 11:52 +0000
              The simpleton can't even read his own cites... (was Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology A concerned netizen <concerned@neti.zen> - 2020-07-03 09:45 -0700
              Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Arlen Holder <arlenholder@newmachine.com> - 2020-07-10 14:41 +0000
  Re: Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit regarding "Apple Silicon" which is, in fact, TSMC silicon with licensed ARM technology Arlen Holder <arlenholder@newmachine.com> - 2020-07-10 14:41 +0000

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