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Re: Post Campaign Report & Marketing Summary

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I have to say that the results - or more accurately, lack of results - 
from your campaign are disappointing, just about to the level of fraudulent.

1. Ian Turner gave me the hard sell for your services, focusing 
particularly on how you select only a few campaigns, that have promise, 
to work with; and talking very specifically about the climate for a 
Bernie Sanders related project.

2. Accordingly, it surprises me that they only press coverage you seem 
to have accomplished was by a few sites that specialize in crowd funding 
- with our project slotted in among long lists of other crowdfunding 
projects.  There were no political sites, news outlets, or other 
locations that would indicate that any project-specific or 
audience-specific promotion was accomplished (or, perhaps, even performed).

3. There was not a single press contact resulting from the PR effort.

4. A review of Google Analytics for the Kickstarter site indicates a 
1-time spike of 1800 hits, on 3/29, followed by essentially nothing.  A 
review of site statistics from Kickstarter reveals that those 1800 hits 
did not result in a single video view on the site. This suggests that 
those hits were the result of some automated process that did nothing 
beyond touching the Kickstarter project page.

5. As far as I can tell, we did not receive a single video view (much 
less a pledge) as a result of your PR efforts.

Having said this, my own publicity efforts have been rather 
underwhelming as well - suggesting that it's the project, and/or its 
presentation, are not hitting an audience sweet spot.  However, that 
does call into question your professional judgment as regards your 
initial hard-sell regarding how marketable the project appeared to you.

Rest assured that you will not be receiving any positive recommendations 
from me.  I am still considering whether to pursue any further actions.




On 4/11/16 11:24 PM, PR Team wrote:
>
> Hi, please see the final post PR report that my team prepared for your 
> project. This was a unique project and we enjoyed helping you get the 
> word out there as best as we could.
>
>
> On the report you can see a record of everything we did. We tracked 
> all the press hits and any traffic coming from our unique links 
> throughout the campaign. We were able to get a number of press hits 
> and some substantial traffic back to the project.
>
>
> If you have any questions please let me know. Best of luck with all 
> your crowdfunding endeavors and your project.
>
>
> See attached PDF file for the full PR report
>
>
> Best,
>
> */PR Team/*
> */
> /*
> Crowdfunding Division, Top Level PR
>
> *Email:* press@toplevelpr.com <mailto:press@toplevelpr.com>
> *Client Support Line: *(888) 630-1994

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Re: Post Campaign Report & Marketing Summary Miles Fidelman <mfidelman@politicalrevolution.net> - 2016-04-12 15:40 +0200
  Re: Post Campaign Report & Marketing Summary Gene Heskett <gheskett@shentel.net> - 2016-04-12 16:00 +0200

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