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| Started by | christinamull@gmail.com |
|---|---|
| First post | 2014-02-14 08:27 -0800 |
| Last post | 2014-02-14 08:27 -0800 |
| Articles | 1 — 1 participant |
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A Valentine's Day guide to targeting for mobile app developers christinamull@gmail.com - 2014-02-14 08:27 -0800
| From | christinamull@gmail.com |
|---|---|
| Date | 2014-02-14 08:27 -0800 |
| Subject | A Valentine's Day guide to targeting for mobile app developers |
| Message-ID | <d6a31cc4-e3d2-4df5-8908-a7bbb3e7b943@googlegroups.com> |
Happy Valentine's day! With so many apps available and competition for new users increasing, developers need to grab an arrow, strap on some proverbial wings and fully leverage the targeting strategies available. A broad, fundamental targeting strategy helps reach the desired audience, keeps marketing relevant to users, and works well on a basic level. Tried-and-true targeting abilities include device, carrier, geo-location, demographics and context. Other options beyond the broad strategy include retargeting, targeting based on similar interest, look-alike modeling and negative targeting/efficiency.Cupid, draw back your bow and let fly. http://sdt.bz/68751
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