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| Started by | Rich <rich@example.invalid> |
|---|---|
| First post | 2014-11-07 10:50 +0000 |
| Last post | 2014-11-09 16:42 +0000 |
| Articles | 2 — 2 participants |
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Advertisers scramble as ?non-human traffic' eats up online budgets Rich <rich@example.invalid> - 2014-11-07 10:50 +0000
Re: Advertisers scramble as ?non-human traffic' eats up online budgets RS Wood <rsw@therandymon.com> - 2014-11-09 16:42 +0000
| From | Rich <rich@example.invalid> |
|---|---|
| Date | 2014-11-07 10:50 +0000 |
| Subject | Advertisers scramble as ?non-human traffic' eats up online budgets |
| Message-ID | <nK1VriKZaMX8SR46IdKUSA26@dont-email.me> |
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/advertisers-scramble-as-non-human-traffic-gets-better-at-eating-up-online-budgets/article19965043/?page=all The advertising industry is scrambling to combat the growing threat of "ad fraud," computerized bots that fool advertisers into thinking they are reaching consumers. By some estimates, this illegitimate online traffic means that for some brands, as much as 25 to 50 per cent of the money spent on online ads is wasted. More Related to this Story "They're trying to make decisions about where best to spend the money, and the illegitimate traffic is screwing up some of the metrics," said Chris Williams, president of the Interactive Advertising Bureau of Canada. ...
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| From | RS Wood <rsw@therandymon.com> |
|---|---|
| Date | 2014-11-09 16:42 +0000 |
| Message-ID | <cc9jrcFfd4fU1@mid.individual.net> |
| In reply to | #5582 |
> "They're trying to make decisions about where best to spend the > money, and the illegitimate traffic is screwing up some of the > metrics," said Chris Williams, president of the Interactive > Advertising Bureau of Canada. > I will graciously consider this the 'pro' version of trolling! There's a Calvin & Hobbes comic where the "Chewing" magazine Calvin is reading comes with a poll, and he's filled it in with false info, including "garlic" as favorite flavor. "My," says Hobbes, "we can expect some strange advertisements coming up, then."
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