Loggly hopes you'll keep your system logs in the cloud

From	RS Wood <rsw@therandymon.com>
Newsgroups	comp.misc
Subject	Loggly hopes you'll keep your system logs in the cloud
Date	2014-04-08 10:51 +0000
Organization	solani.org
Message-ID	<li0kar$rkf$1@solani.org> (permalink)

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From the «bad start when your company name evokes constipation» department:
Title: Loggly grows as it convinces more companies to keep their logs in the cloud (exclusive)
Author: Jordan Novet
Date: Mon, 07 Apr 2014 19:12:59 -0400
Link: http://feedproxy.google.com/~r/Venturebeat/~3/cMgsyCY2wz4/
Podcast Download URL: http://feedproxy.google.com/~r/Venturebeat/~5/WfzHUhe7iOs/logs-aapo-haapanen-flickr.jpg

[image 1]Image Credit: Aapo Haapanen/Flickr[2]

Two salespeople might not sound like much of a salesforce. But for software
company Loggly[3], that’s plenty.

The 5-year-old, 26-person company has been growing quite quickly since the
beginning of the year, when it brought on salespeople for the first time. The
growth points to the inherent value of cloud-based management of logs,
especially for companies that use lots of other web-based services. The data
is already out in other places, and you don’t necessarily need to move it all
to your data center.

“We added more new revenue last quarter than we added in all of 2013,” Loggly
chief executive Charlie Oppenheimer said in an interview with VentureBeat.
Recurring revenue was up almost 60 percent over the previous quarter, with
the number of paid accounts going up by 35 percent. And the amount of data
that Loggly handles doubled last quarter, too.

A major rethinking of the service factors into the momentum for Loggly, which
takes information from web servers, databases, and data center hardware;
cleans up the data for easy sifting; and helps you create dashboards to get a
sense of how well everything is running.

Last year Loggly revamped “every page, every dialog, every button, every
menu, every piece of language, every font, every color, every line —
everything first — and then we started designing the foundation,” Oppenheimer
said. You decide on a vision and then build the technology to make it happen,
he said. That’s an approach he learned while at Apple, where he ran product
management for Macs and the Mac OS. “The redesign hit in September, and “now
it’s really starting to take hold,” Oppenheimer said.

One aspect of the redesign that Loggly has pushed are “stories,” which
explain why something happened to a given application with the help of data
visualizations. It’s much more useful than trying to understand what’s
happening in logs by searching through them the same way you’d search the
Internet, Oppenheimer said.

[image 5][4]
More generally, people seem to be waking up to the appeal of storing and
analyzing all of those logs in the cloud, which can accept lots and lots and
lots of them. Loggly competitor Sumo Logic, which raised $30 million[6] in
2012, has been adding customers as well. And it helps that log-management
heavyweight Splunk has made changes to its cloud-based Storm service. To be
specific, Oppenheimer said that Splunk “gave up,” opting to sell a hosted
version[7] of its main software for onsite data centers.

And beside the increasing acceptance of cloud-based log management, a
presentation[8] from Jim Nisbet, the company’s vice president of engineering
and chief technology officer, at Amazon’s Re:Invent conference in November
has also brought more attention to Loggly’s software, Oppenheimer said.

So up until the beginning of this year, the company has not had to resort to
all-out sales. Instead it has relied on more organic promotion of its service
and underlying architecture. It’s done a little search-engine optimization
and a bit of blogging, Oppenheimer said, but for the most part, promotion
hasn’t been a focus. Now, though, it’s time to bring lots more companies on
board as paying customers.

Crackle, Crowdflower, Domo, Electronic Arts, GrubHub, Rue La La, Rumble
Entertainment, Schneider Electric, and Sony Pictures have signed up for or
increased their use of Loggly’s service recently.

Loggly last announced funding[9] in July 2012.
[image 10]

[image 11]
[image 13][12][image 15][14][image 17][16][image 19][18][image 20][image 22][21][image 24][23][image 26][25][image 28][27][image 30][29][image 31]

Links:
[1]: http://venturebeat.files.wordpress.com/2014/04/logs-aapo-haapanen-flickr.jpg?w=578&h=9999&crop=0 (image)
[2]: https://www.flickr.com/photos/decade_null/142235888 (link)
[3]: https://www.loggly.com/ (link)
[4]: http://venturebeat.com/2014/04/07/loggly-momentum-exclusive/loggly-dashboard_1/ (link)
[5]: http://venturebeat.files.wordpress.com/2014/04/loggly-dashboard_1.png?w=1024&h=588 (image)
[6]: http://venturebeat.com/2012/11/28/sumologic-funding/ (link)
[7]: https://www.loggly.com/splunk-just-surrender-saas/ (link)
[8]: https://www.youtube.com/watch?v=LpNbjXFPyZ0 (link)
[9]: http://venturebeat.com/2012/07/17/loggly-rejects-notion-of-bumps-on-a-log-raises-5-7m/ (link)
[10]: http://stats.wordpress.com/b.gif?host=venturebeat.com&blog=342986&post=1403295&subd=venturebeat&ref=&feed=1 (image)
[11]: http://venturebeat.feedsportal.com/c/34021/f/617399/s/39190a38/sc/4/mf.gif (image)
[12]: http://da.feedsportal.com/r/194479880605/u/49/f/617399/c/34021/s/39190a38/sc/4/rc/1/rc.htm (link)
[13]: http://da.feedsportal.com/r/194479880605/u/49/f/617399/c/34021/s/39190a38/sc/4/rc/1/rc.img (image)
[14]: http://da.feedsportal.com/r/194479880605/u/49/f/617399/c/34021/s/39190a38/sc/4/rc/2/rc.htm (link)
[15]: http://da.feedsportal.com/r/194479880605/u/49/f/617399/c/34021/s/39190a38/sc/4/rc/2/rc.img (image)
[16]: http://da.feedsportal.com/r/194479880605/u/49/f/617399/c/34021/s/39190a38/sc/4/rc/3/rc.htm (link)
[17]: http://da.feedsportal.com/r/194479880605/u/49/f/617399/c/34021/s/39190a38/sc/4/rc/3/rc.img (image)
[18]: http://da.feedsportal.com/r/194479880605/u/49/f/617399/c/34021/s/39190a38/sc/4/a2.htm (link)
[19]: http://da.feedsportal.com/r/194479880605/u/49/f/617399/c/34021/s/39190a38/sc/4/a2.img (image)
[20]: http://pi.feedsportal.com/r/194479880605/u/49/f/617399/c/34021/s/39190a38/sc/4/a2t.img (image)
[21]: http://feeds.feedburner.com/~ff/Venturebeat?a=cMgsyCY2wz4:TSyzg7kZR8E:yIl2AUoC8zA (link)
[22]: http://feeds.feedburner.com/~ff/Venturebeat?d=yIl2AUoC8zA (image)
[23]: http://feeds.feedburner.com/~ff/Venturebeat?a=cMgsyCY2wz4:TSyzg7kZR8E:qj6IDK7rITs (link)
[24]: http://feeds.feedburner.com/~ff/Venturebeat?d=qj6IDK7rITs (image)
[25]: http://feeds.feedburner.com/~ff/Venturebeat?a=cMgsyCY2wz4:TSyzg7kZR8E:V_sGLiPBpWU (link)
[26]: http://feeds.feedburner.com/~ff/Venturebeat?i=cMgsyCY2wz4:TSyzg7kZR8E:V_sGLiPBpWU (image)
[27]: http://feeds.feedburner.com/~ff/Venturebeat?a=cMgsyCY2wz4:TSyzg7kZR8E:I9og5sOYxJI (link)
[28]: http://feeds.feedburner.com/~ff/Venturebeat?d=I9og5sOYxJI (image)
[29]: http://feeds.feedburner.com/~ff/Venturebeat?a=cMgsyCY2wz4:TSyzg7kZR8E:D7DqB2pKExk (link)
[30]: http://feeds.feedburner.com/~ff/Venturebeat?i=cMgsyCY2wz4:TSyzg7kZR8E:D7DqB2pKExk (image)
[31]: http://feeds.feedburner.com/~r/Venturebeat/~4/cMgsyCY2wz4 (image)

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Loggly hopes you'll keep your system logs in the cloud RS Wood  <rsw@therandymon.com> - 2014-04-08 10:51 +0000

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