[CM] Raspberry Pi lets billboard "respond" to arriving trains

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From	RS Wood <rsw@therandymon.com>
Newsgroups	comp.misc, comp.sys.raspberry-pi
Subject	[CM] Raspberry Pi lets billboard "respond" to arriving trains
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Date	Sun, 9 Mar 2014 18:46:52 +0000 (UTC)
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From the «Small and Awesome» department:
Title: Blowing in the (fetid subway) wind
Author: liz
Date: Fri, 07 Mar 2014 18:01:19 -0500
Link: http://www.raspberrypi.org/archives/6421?utm_source=rss&utm_medium=rss&utm_campaign=blowing-in-the-fetid-subway-wind

A quick post today: I’m at the airport gate waiting to get on a plane.

I sent out a tweet about this brilliant advertising application of the Pi
last week, but so many of you missed it on Twitter and have emailed to tell
me about it since then (including one Dr Eben Upton) that I thought it
deserved a spot here. Here’s a digital billboard that responds to the wind
created by an approaching train.

The advertising agency behind this piece of clever is Åkestam Holst[1] from
Sweden, working with production company Stopp for Apotek Hjärtat’s Apolosophy
products. Stopp[2] says the ad was scheduled to be run for one day only, but
it was so popular that the company which owns the screens asked for it to run
for the rest of the week “as a way for them to show the opportunities their
screens can offer”. When you think about it, a device like the Pi that can
run a full HD digital display and can be hooked up to respond to real-world
inputs is ideal for this sort of setup. These guys aren’t the only agency to
be using a Raspberry Pi behind digital displays: but this is the best
integrated use of the device I’ve seen in this context, and it’s made for a
very powerful piece of advertising.

Links:
[1]: http://fabriken.akestamholst.se/ (link)
[2]: http://www.stopp.se/apotek-hjartat-apolosophy/ (link)

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[CM] Raspberry Pi lets billboard "respond" to arriving trains RS Wood  <rsw@therandymon.com> - 2014-03-09 18:46 +0000
  Re: [CM] Raspberry Pi lets billboard "respond" to arriving trains RS Wood <rsw@therandymon.com> - 2014-03-10 09:54 +0000
    Re: [CM] Raspberry Pi lets billboard "respond" to arriving trains Randy Westlund <Vorzakir@invalid.invalid> - 2014-03-10 14:16 +0000

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