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AT&T CEO slams T-Mobile for its senior discounts marketing campaign [telecom]

From Bill Horne <malassimilaQRMtion@gmail.com>
Newsgroups comp.dcom.telecom
Subject AT&T CEO slams T-Mobile for its senior discounts marketing campaign [telecom]
Date 2022-09-16 08:33 -0400
Organization The Telecom Digest
Message-ID <f4d18df9-0ead-d599-b02b-5079094587e9@gmail.com> (permalink)

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By Raymond Hicks <https://wmleader.com/author/admin-2-2/>

AT&T (T) CEO John Stankey has a message to rival T-Mobile: Cut the 
nonsense when advertising to seniors.

"They issued some statements and went out into the market with some 
communications that were inaccurate and not true," Stankey told Yahoo 
Finance Live at the Goldman Sachs Communacopia + Technology Conference 
this week.

T-Mobile - long seen as a clever marketer of its wireless brand - 
recently launched a campaign dubbed "Verizon and AT&T Ban Senior 
Discounts." The marketing stunt claims that "92% of seniors in the U.S. 
can't get a wireless discount from Verizon or AT&T because they don't 
live in Florida."

https://wmleader.com/general-other/591279/att-ceo-slams-t-mobile-for-its-senior-discounts-marketing-campaign/

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Thread

AT&T CEO slams T-Mobile for its senior discounts marketing campaign [telecom] Bill Horne <malassimilaQRMtion@gmail.com> - 2022-09-16 08:33 -0400
  Re: AT&T CEO slams T-Mobile for its senior discounts marketing campaign [telecom] "Ken [redacted]" <invalid@anonymous.telecom-digest.org> - 2022-09-17 13:00 +0000

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