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Re: FCC proposes large fine against Fox Corp for use of EAS Alert tones during NFL commercials [telecom]

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On Thu, Feb 02, 2023 at 02:11:26PM -0500, Bill Horne wrote:
> by Christopher R. Chase (New York)
> 
> The Federal Communications Commission (“FCC”) has proposed a $504,000
> fine in a Notice of Apparent Liability for Forfeiture against Fox
> Corporation for its broadcast network's use of the Emergency Alert
> System (“EAS”) tones in a promotion for the Philadelphia Eagles – New
> York Giants game in November 2021.
> 
> https://www.mondaq.com/article/news/1276648?q=1803232&n=684&tp=15&tlk=4&lk=56

In the 1990's, while I was a Systems Analyst at NYNEX, I heard a cell
phone’s electronic ringer for the first time. I’ll never forget that
my first reaction to the sound was the thought “They are going to put
that sound in every TV commercial.”

It seems, at my age, that every change in the world of
telecommunications brings about new, improved, more sexy, more
beautiful, more perfect ... and more intrusive ways of demanding that
we pay attention to the latest new gadget, cream, hair treatment,
automobile, fashion, patent medicine, or politician.

I used to work in the Broadcasting industry, and I learned at a young
age that there are certain riffs from “classic” movies which are, to
this day, licensed to advertisers for use in commercials: three, or
four or five note versions of Canis Lupus Familiaris licking at our
faces - all of them guaranteed to increase image retention and boost
sales - and bring back the wonderful days of yesteryear when the world
made sense and The Tall White Guy always knew what was best.

Now, I here imitations of ring tones and every other well-known alert
tone in what seems like every new song or tv show, and I’m not
kidding: the very first time I heard a cellphone ring, I could predict
the future. We’re hooked.

Bill Horne

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FCC proposes large fine against Fox Corp for use of EAS Alert tones  during NFL commercials [telecom] Bill Horne <malQRMassimilation@gmail.com> - 2023-02-02 14:11 -0500
  Re: FCC proposes large fine against Fox Corp for use of EAS Alert  tones during NFL commercials [telecom] Bill Horne <malQRMassimilation@gmail.com> - 2023-02-02 18:19 -0500

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