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Commentary: Data Security Concerns Are Driving Changes in US Consumer Behavior and Demands [telecom]

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By Todd Moore

It's no longer a case of if but when a data breach will occur — and
consumers are catching on. In the age of digital services, this is a
critical development because it means the average US consumer is now
demanding the power to make more informed decisions about the way
their data is used, stored, and processed. And for US legislative
bodies, it means data protection could soon be a major topic on the
ballot.

According to the latest Thales Consumer Digital Trust Index, almost
half (48%) of US consumers report being victims of a data breach —
higher than their global counterparts, at 33%. The sheer volume of
cyberattacks in the US has brought data security to the mainstream
eye, and consumers are tuning into the legal fallout from breaches
affecting millions, including T-Mobile's 2021 cyberattack and Drizly's
2020 hack. Now, they are starting to make more informed decisions
about how they want their data handled going forward.

https://www.darkreading.com/endpoint/data-security-concerns-are-driving-changes-in-us-consumer-behavior-and-demands

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Commentary: Data Security Concerns Are Driving Changes in US  Consumer Behavior and Demands [telecom] Bill Horne <malQRMassimilation@gmail.com> - 2022-12-01 15:44 +0000

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