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Lori Loughlin's Influencer Daughter Could Be "Radioactive" for Brands After Scandal

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Liberal Democrats, too lazy and stupid to compete 
scholastically.  This is the result of the present day inferior 
California school system, once the envy of the entire free 
world, after 40 years of Democrat control and parasitic 
socialist union infestation.

TAGS: Cheat Lie Bribe Obama Ignorant Liberal Dumb Crime College 
High School Sports USC Coach ACT Democrat LA Times, Washington 
Post, NY Times Elite Hollywood TV Media Twitter youTube Scumbags 
Kiss Your Job Goodbye

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"Typically, having a criminal record or any negative press makes 
an influencer radioactive in the eyes of an advertiser," said 
Open Influence CEO Eric Dahan.
Lori Loughlin’s daughter Olivia Jade Giannulli — at the center 
of a university cheating scandal — could be in some serious hot 
water with a multitude of brand sponsorships hanging in the 
balance. Tresemme and Sephora announced Thursday they will stop 
working with Olivia Jade.

The beauty blogger, social media star and YouTuber has 1.9 
million subscribers on the video platform and another 1.3 
million on Instagram. In the past two years, she has scored 
sponsorship deals with beauty and fashion companies Sephora, Too 
Faced, Tresemme, Smashbox, Marc Jacobs Beauty, Lulus, Boohoo and 
Dolce & Gabbana beauty as well as HP Inc.

Yet Loughlin was charged Tuesday for allegedly paying $500,000 
in bribes to a USC employee to designate her two daughters as 
recruits to the school’s crew team — even though they did not 
participate in crew. Loughlin was indicted Tuesday along with 
fellow actress Felicity Huffman and more than 40 others involved 
in the college entrance cheating and bribery scandal, though "it 
remains to be seen if we charge any students," Andrew Lelling 
U.S. Attorney for Massachusetts, said during a media conference.

In a statement to The Hollywood Reporter on Wednesday, HP said 
the company worked with both Lori Loughlin and Olivia Jade in 
2017 "for a one time product campaign. HP has removed the 
content from its properties." The company added, "HP does not 
currently have a relationship with either of them.”

"Lulus has not worked with Olivia Jade since August 2018 and we 
have no plans to do so in the future," said Colleen Winter, co-
founder and CEO, to THR in a statement on Thursday.

Loughlin's other daughter, 20-year-old Isabella Rose Giannulli, 
is also an influencer with 260,000 followers on her Instagram 
account @bella, but had her account set to private as of Tuesday 
afternoon.

Olivia Jade Giannulli started school at USC last fall. She posts 
fashion and makeup tutorials as well as lifestyle videos, many 
with college-oriented titles such as  "Spend Time With Me at 
College," "College Dorm Tour" and "College Night Routine." She 
also posted video called "Olivia Jade x Sephora collection (holy 
sh*t)" about her collaborative makeup palette, the Olivia Jade x 
Sephora Collection Bronze & Illuminate Palette, which was still 
available for sale on the beauty giant's website for $28 on 
Tuesday before being removed.

"I'm just so emotional and so happy," Giannulli said, through 
tears, on her channel while announcing the palette's debut. "I 
have chills." She said she went to the Sephora headquarters to 
make samples and test her product, calling makeup her "biggest 
passion in the world."

“After a careful review of recent developments, we have made the 
decision to end the Sephora Collection partnership with Olivia 
Jade, effective immediately,” Sephora told THR in a statement on 
Thursday.

Her personal brand-building is now being called into question 
along with the validity of her college admission. Will she be 
dropped or face other repercussions? Her brand partners did not 
respond to requests for comment, and her publicist, Elizabeth 
Much at East 2 West Collective, told THR by email, "I have no 
information at this time."

"The important thing to understand about the 
celebrity/influencer sponsorship space is that brands are very 
risk-averse," Eric Dahan, CEO of Open Influence, a data-driven 
influencer marketing company with a network of 485,000 
influencers, told The Hollywood Reporter on Tuesday. "Brands 
spend millions of dollars building up and defending their brand 
name, and understand that the wrong sponsorship can undo all of 
their hard work. Typically, having a criminal record or any 
negative press makes an influencer radioactive in the eyes of an 
advertiser."

A Hollywood school consultant added that Giannulli may have 
actually qualified to be accepted to college on her own merit, 
noting that significant accomplishments by college applicants 
are "taken seriously" in the application process, including 
leadership in different realms, which could include being an 
influencer. "Yes, those things could definitely have helped 
her," the expert told THR.

It turns out that Giannulli's parents may have had greater 
college ambitions for their 19-year-old daughter than she did, 
as reported by BuzzFeed. In a podcast interview on The Zach Sang 
Show, the influencer said: "Mostly my parents really wanted me 
to go because both of them didn't go to college. ... I'm so 
happy they made me go — that sounds so terrible. They didn't 
make me. My sister goes to the same school, and we're pretty 
much inseparable."

Later in the interview, Giannulli referred to her parents as 
"hypocrites," adding that her father "faked his way" through 
college: "He, like, built his whole entire brand and he wasn't 
actually, like — I don't know if I'm supposed to say this — ever 
enrolled in college. But he, like, faked his way through it and 
then he started his whole business with tuition money that his 
parents thought was going to college."

https://www.hollywoodreporter.com/news/expert-says-lori-
loughlins-influencer-daughter-could-be-radioactive-brands-
scandal-1194270
         

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Lori Loughlin's Influencer Daughter Could Be "Radioactive" for Brands After Scandal "Elizabeth Paige Laurie" <cblasey@paloaltou.edu> - 2019-05-31 07:17 +0200

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