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Re: Dell prepares to rebrand

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On Sun, 12 Jan 2025, Retrograde wrote:

> From the «Apple had nothing to do with it I swear» department:
> Title: Dell rebrands its entire product line: XPS, Inspiron, Latitude, etc. are going away
> Author: Thom Holwerda
> Date: Mon, 06 Jan 2025 20:41:34 +0000
> Link: https://www.osnews.com/story/141494/dell-rebrands-its-entire-product-line-xps-inspiron-latitude-etc-are-going-away/
>
> Dell has announced it’s rebranding literally its entire product line, so
> mainstays like XPS, Latitude, and Inspiron are going away. They’re replacing
> all of these old brands with Dell, Dell Pro, and Dell Pro Max, and within each
> of these, there will be three tiers: Base, Plus, and Premium. Of course, the
> reason is “AI”.
>
> The AI PC market is quickly evolving. Silicon innovation is at its strongest
> and everyone from IT decision makers to professionals and everyday users are
> looking at on-device AI to help drive productivity and creativity. To make
> finding the right AI PC easy for customers, we’ve introduced three simple
> product categories to focus on core customer needs – Dell (designed for play,
> school and work), Dell Pro (designed for professional-grade productivity) and
> Dell Pro Max (designed for maximum performance). 
>
> We’ve also made it easy to distinguish products within each of the new
> product categories. We have a consistent approach to tiering that lets
> customers pinpoint the exact device for their specific needs. Above and
> beyond the starting point (Base), there’s a Plus tier that offers the most
> scalable performance and a Premium tier that delivers the ultimate in
> mobility and design.
> ↫ Kevin Terwilliger on Dell’s blog[1]
>
> Setting aside the nonsensical reasoning behind the rebrand, I do actually kind
> of dig the simplicity here. This is a simple, straightforward set of brand
> names and tiers that pretty much anyone can understand. That being said, the
> issue with Dell in particular is that once you go to their website to actually
> buy one of their machines, the clarity abruptly ends and it gets confusing
> fast. I hope these new brand names and tiers will untangle some of that mess to
> make it easier to find what you need, but I’m skeptical.
>
> My XPS 13 from 2017 is really starting to show its age, and considering how
> happy I’ve been with it over the years its current Dell equivalent would be a
> top contender (assuming I had the finances to do so). I wonder if the Linux
> support on current Dell laptops has improved since my XPS 13 was new?
>
> Links:
> [1]: https://www.dell.com/en-us/blog/dell-transforms-ai-pc-portfolio-for-anywhere-productivity/ (link)
>

Ages ago when I was working at Dell, and later Dell EMC, there was an 
internal linux fan group that tried to get as many laptops as possible to 
work smoothly with linux. They had a public repository hidden deep, deep 
inside some dell sub domain with tools and stuff.

I would be surprised if you would not be able to run linux perfectly fine 
on the latest and greatest XPS.

I think they even sell an XPS variety with Ubuntu from the factory.

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Dell prepares to rebrand Retrograde <fungus@amongus.com.invalid> - 2025-01-12 03:59 +0000
  Re: Dell prepares to rebrand D <nospam@example.net> - 2025-01-12 12:46 +0100
    Re: Dell prepares to rebrand Retrograde <fungus@amongus.com.invalid> - 2025-01-12 20:47 -0700
      Re: Dell prepares to rebrand D <nospam@example.net> - 2025-01-13 10:51 +0100
      Re: Dell prepares to rebrand scott@alfter.diespammersdie.us (Scott Alfter) - 2025-01-13 18:08 +0000
    Re: Dell prepares to rebrand Theo <theom+news@chiark.greenend.org.uk> - 2025-01-14 17:26 +0000
      Re: Dell prepares to rebrand D <nospam@example.net> - 2025-01-14 18:58 +0100
  Re: Dell prepares to rebrand kludge@panix.com (Scott Dorsey) - 2025-01-13 00:04 +0000
    Re: Dell prepares to rebrand Andy Burns <usenet@andyburns.uk> - 2025-01-13 08:32 +0000
      Re: Dell prepares to rebrand D <nospam@example.net> - 2025-01-13 10:53 +0100
        Re: Dell prepares to rebrand kludge@panix.com (Scott Dorsey) - 2025-01-14 02:31 +0000
          Re: Dell prepares to rebrand D <nospam@example.net> - 2025-01-14 18:56 +0100
            Re: Dell prepares to rebrand Theo <theom+news@chiark.greenend.org.uk> - 2025-01-15 10:02 +0000
              Re: Dell prepares to rebrand D <nospam@example.net> - 2025-01-15 19:05 +0100
      Re: Dell prepares to rebrand Rich <rich@example.invalid> - 2025-01-13 17:37 +0000
    Re: Dell prepares to rebrand Mike Spencer <mds@bogus.nodomain.nowhere> - 2025-01-14 18:27 -0400
      Re: Dell prepares to rebrand kludge@panix.com (Scott Dorsey) - 2025-01-16 00:33 +0000

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