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Bad Bunny Super Bowl Halftime Show Leads To Massive Decline In Viewership: NEW REPORT

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https://www.outkick.com/sports/bad-bunnys-super-bowl-halftime-show-sees-
massive-viewer-decline

NFL's strategy led to decline in US viewership of Super Bowl halftime 
show.

The NFL's decision to book Bad Bunny for the Super Bowl halftime show was 
almost immediately controversial. And while his performance on Sunday 
mostly avoided direct political statements, it was widely panned by 
viewers willing to be honest about his extraordinary lack of vocal talent, 
explicit choreography, and the fact that his performance was entirely in 
Spanish. 

Videos from inside the stadium were, to put it mildly, brutal. A mostly 
bored audience could see an elaborate set of fake bushes that were mostly 
not visible, and heard "singing" that could be charitably described as 
bad, and accurately described as "unlistenable."

Brandon Tatum
@TheOfficerTatum
·
Follow
?? Stadium of 75K. 
Two twitched to Bad Bunny. 
The rest flatlined.

https://twitter.com/i/status/2020836024537022678

Somehow, managing to be off-key even without ever actually enunciating or 
changing keys, the performance was seemingly popular mostly with the 
online left who made liking music they can't understand a part of their 
political ideology. Or those who were already part of Bad Bunny's fanbase.

Regardless, the NFL surely hoped that bringing in a Spanish-language 
performer would lead to a wider US audience than previous years, as 
Hispanic viewers would ostensibly be more likely to tune in. Well, the 
ratings are in, and turns out the NFL was wrong.

Super Bowl Halftime Ratings Decline From 2025
There are several different ratings now available for the Super Bowl, with 
one source, Samba TV, purporting to measure the number of households 
watching the game. Per their tracking, there were 48.6 million households 
watching Super Bowl LX, which represents a 13% decrease from last year's 
game. 

According to their estimates, 26.5 million households watched the halftime 
show, a whopping 39% decline from Kendrick Lamar's halftime performance in 
2025.

Samba TV
@samba_tv
·
Follow
#SuperBowlLX  delivered another massive night of television and the data 
tells an interesting story.

Our latest viewership insights reveal:
?? 48.6M U.S. households tuned in to #SuperBowl LX, representing a 13% 
decrease from last year's game
?? 26.5M U.S. households watched Show more

Additionally, the dip in viewership during the halftime show was clearly 
visible. To the point where in their analysis, Samba TV pointed out that 
"Viewership dipped to 88% when Bad Bunny took the stage, with some viewers 
stepping away during the performance."

Nielsen released their ratings for the Super Bowl Tuesday afternoon as 
well, also showing a decline from 2025, though far less dramatic. Per an 
NBC press release, the halftime show had 128.2 million viewers, roughly 5 
million fewer than last year. Though even that's misleading, as new 
measurement systems have led to higher viewership numbers for almost all 
live events. 

Ultimately, it's impossible to know the exact number of people who turned 
the halftime show off, or ignored it. It's even hard to get an apples-to-
apples comparison between last year and this year. And the NFL doesn't 
actually care much about US viewership and ratings. Gambling and daily 
fantasy will always make them the dominant power in domestic sports. The 
Super Bowl itself is now a cultural event that transcends actual interest 
in the game, which is mostly confined to the two fanbases anyway. 
Viewership in Latin America was probably quite high, which is what the NFL 
wants: to grow the sport in that area and set the stage to move a team to 
Mexico City. Fans have been upset about how the entire thing was handled, 
feeling like the league takes their fandom and support for granted. Here's 
the thing: they absolutely do, and they don't care if people didn't enjoy 
it. 


-- 
November 5, 2024 - Congratulations President Donald Trump.  We look 
forward to America being great again.

We live in a time where intelligent people are being silenced so that 
stupid people won't be offended.

Every day is an IQ test. Some pass, some, not so much.

Thank you for cleaning up the disasters of the 2008-2017, 2020-2024 Obama 
/ Biden / Harris fiascos, President Trump.

Under Barack Obama's leadership, the United States of America became the 
The World According To Garp.  Obama sold out heterosexuals for Hollywood 
queer liberal democrat donors.

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Bad Bunny Super Bowl Halftime Show Leads To Massive Decline In Viewership: NEW REPORT "Leroy N. Soetoro" <leroysoetoro@americans-first.com> - 2026-02-19 22:21 +0000

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