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From: Jolly Roger <jollyroger@pobox.com>
Newsgroups: comp.sys.mac.system
Subject: Re: Gassee joins the fray
Date: 25 Jan 2015 02:38:00 GMT
Organization: People for the Ethical Treatment of Pirates
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On 2015-01-24, Your Name <YourName@YourISP.com> wrote:
>
> The switch to Unix was largely a pointless marketing exercise (just
> like the switch to Intel CPUs). It didn't really attract "big business"
> and 95%+ of the users couldn't care less or even know about it.

Apple chose NeXT because it gave them an efficient way to provide their
vision of the Mac experience to their customers with a solid platform
underneath.

> "Big business" started switching to Macs because they were frustrated
> with Microsloth and Windoze, and because of the "halo" effect of the
> iPhone and iPad (partly due to employees wanting to use Apple
> equipment)

It was *mostly* due to employees wanting to use Apple gear.

> for the vast majority of users it had bugger all to do
> with Unix, multi-tasking, or any of the other geeky buzzwords that get
> bandied about.

They certainly helped.

-- 
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JR