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From: Paul Rubin <no.email@nospam.invalid>
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Subject: Re: Atmel Bought by Microchip
Date: Wed, 27 Jul 2016 20:04:51 -0700
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krw@attt.bizz writes:
> They know they have a lot of "trapped" AVR customers. Again, I can't
> imagine anyone choosing it today, unless they had a lot of investment
> (or inertia) they were protecting.   

I'm just a software geek but the AVR looks pretty versatile to me and I
know that lots of hardware folks like it.  Yeah I suppose there's
inertia.  Still don't know what you're advising instead.  You mentioned
the Cortex M7 but that's at a completely different level of cost and
complexity.  The M0 is closer, but I don't know of any M0 (or other ARM)
parts directly comparable to the more popular AVR's.