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Re: What media companies don't want you to know about ad blockers

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On 2016-07-16, Rich <rich@example.invalid> wrote:
> http://www.cjr.org/opinion/ad_blockers_malware_new_york_times.php
>
> Quoting from the URL above:
>
>    New York Times CEO Mark Thompson caused a minor stir a couple weeks ago
>    when he gave a speech at an advertising conference declaring that "No
>    one who refuses to contribute to the creation of high quality journalism
>    has the right to consume it." He went on to say that while the Times is
>    "not there yet," the company may soon prevent users with ad blockers
>    from accessing its site.

This thing has always been a delicate balance.  If you (media company) keep
your adverts subtle, don't interrupt the reading experience or annoy the
reader, then you're welcome to do it.  Put in too many pop-ups, pop-unders,
screen-obscuring overlays, and the like, and we (the readers) will revolt.

Deny services to ad-blockers - go ahead.  But you'll have to make up the
revenue via paid subscriptions.  How's that going for you?  And ultimately,
by reducing the number of readers, you reduce the value of your site as an
advertising platform anyway.

I subscribe to the NYT and like it, and unlike another poster here, think
it's generally worth it.  But that's my own choice.  I'm familiar with the
"free" news outlets and find you mostly get what you pay for.  Remember in
about 2004 when suddenly blogs were going to take over the world?  Very few
of them did, and precious few of them remain at all anymore since the advent
of Facebook, which is where all the readers went.  With few exceptions,
bloggers purporting to do journalism are either poor quality or are so
under-resourced they can't do what the big boys do.  How many bloggers are
sending staff into Northern Nigeria to see how Boko Haram is faring?  That's
what I thought.

We went through this once before, and Google found the solution.  Now the
marketers have gone overboard with annoying, intrusive ads, and consumrs are
reaching for tech solutions to fight back.  Don't be surprised, CEO Mark
Thompson: you're out of touch.

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What media companies don't want you to know about ad blockers Rich <rich@example.invalid> - 2016-07-16 15:30 +0000
  Re: What media companies don't want you to know about ad blockers Hils <hils@saynotospam.net> - 2016-07-17 13:36 +0100
    Re: What media companies don't want you to know about ad blockers Huge <Huge@nowhere.much.invalid> - 2016-07-17 12:41 +0000
    Re: What media companies don't want you to know about ad blockers "Dirk T. Verbeek" <dverbeek@xs4all.nl> - 2016-07-17 22:48 +0200
      Re: What media companies don't want you to know about ad blockers Hils <hils@saynotospam.net> - 2016-07-17 22:02 +0100
  Re: What media companies don't want you to know about ad blockers Martin Barclay <tinbar@privacy.bank.me> - 2016-07-17 14:02 +0100
  Re: What media companies don't want you to know about ad blockers "Laurence F. Sheldon, Jr." <lfsheldon@gmail.com> - 2016-07-17 13:44 -0500
    Re: What media companies don't want you to know about ad blockers Jerry Peters <jerry@example.invalid> - 2016-07-18 20:10 +0000
  Re: What media companies don't want you to know about ad blockers RS Wood <rsw@therandymon.com> - 2016-07-17 19:15 +0000

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