X-Received: by 10.236.93.38 with SMTP id k26mr3881781yhf.20.1399469622645; Wed, 07 May 2014 06:33:42 -0700 (PDT) X-Received: by 10.182.33.4 with SMTP id n4mr388624obi.9.1399469622431; Wed, 07 May 2014 06:33:42 -0700 (PDT) Path: csiph.com!v102.xanadu-bbs.net!xanadu-bbs.net!usenet.blueworldhosting.com!feeder01.blueworldhosting.com!peer01.iad.highwinds-media.com!news.highwinds-media.com!feed-me.highwinds-media.com!ih12no1183524qab.1!news-out.google.com!gi6ni747igc.0!nntp.google.com!r10no1540895igi.0!postnews.google.com!glegroupsg2000goo.googlegroups.com!not-for-mail Newsgroups: comp.lang.python Date: Wed, 7 May 2014 06:33:42 -0700 (PDT) Complaints-To: groups-abuse@google.com Injection-Info: glegroupsg2000goo.googlegroups.com; posting-host=49.204.196.116; posting-account=sLewUgoAAAA6VBcWz6fmQuC29G-WiYNz NNTP-Posting-Host: 49.204.196.116 User-Agent: G2/1.0 MIME-Version: 1.0 Message-ID: <0e73ee58-ec2d-4352-a96e-aedf837e6766@googlegroups.com> Subject: Good things come in small packages -Choose AWA s pay per click training programs! From: AWA Hyd Injection-Date: Wed, 07 May 2014 13:33:42 +0000 Content-Type: text/plain; charset=ISO-8859-1 Content-Transfer-Encoding: quoted-printable X-Received-Bytes: 4059 X-Received-Body-CRC: 3453580967 Xref: csiph.com comp.lang.python:71017 Effective marketing lies in understanding the behavior of an average user a= s he uses the internet. Since most users access the internet with a purpose= which is in most cases to look for information, search engines revolve aro= und the most likely key phrases or words used by the user to launch such a = search. And hence if your website or blog or any piece of content is "optim= ized" to play within the search engine s rule, you may find your website li= sted in the first few results of the SERP or (Search Engine Results Page). = Easier said than done, is it not really? PPC or pay per click campaign is t= hat component of search engine marketing which is a type of sponsored onlin= e advertising used on a wide range of websites, and including search engine= s. In this type of online advertising the advertiser pay only if a web user= clicks on the particular listed advertisement and hence the namesake- 'pay= per click.'=20 Behind the scenes of a PPC campaign- To begin with Advertisers place bids on these identified or likely keywords= or phrases which their target audience would type in a search field in an = attempt to look the particular product or service. Thereon when the user us= es these words in the search query which match these identified words /phra= ses or possibly visits the web page with content containing these keywords = or phrases so chosen, this PPC ad may be displayed on the page. With respec= t to display on search engines, a PPC ad is generally strategically placed = just above or to the right of the search results for stronger visibility to= the target audience. In websites however, the ad will be placed in a locat= ion which is deemed to be most advantageous to the site as well as the adve= rtiser. So as to clearly differentiate PPC ads from the regular or organic = search results that are displayed on a page, these PPC ads are mostly place= d under "Sponsored Ads" or "Sponsored Links" for users to view them better = above other text or competitor content. Overall, PPC ads are planned campai= gns that are beneficial to advertisers and web users alike with measurable = results. In a nut shell- * PPC helps you gather specific feedback on market conditions. * You are able to assess live audience, accordingly test and gather results= . * You test water with a prototype floated around to track demand and feedba= ck and accordingly step into a new venture.=20 Launching a focused and effective PPC campaign will require the right found= ation in ad words, understanding of search engines and the behavior of the = target audience. It is imperative to learn a structured course on PPC and a= d words from the right training institute and begin work on your website. A= t Ace web academy, we provide you with just the right foundation on PPC fun= damentals to advanced concepts; a comprehensive training program from the e= xperts at a reasonable cost! Need you ask for more?